Digital Marketing Analyst

Job Title: Digital Marketing Analyst

Experience: 2-4 years in digital marketing analytics, social media, or related fields

Eligibility: Bachelor’s degree in Marketing, Statistics, Business, or a related discipline

Key Roles & Responsibilities:

• Monitor and analyze online marketing performance across various channels, including social media, PPC, and SEO.
• Track metrics like customer acquisition, retention, and conversion rates to gauge campaign effectiveness.
• Provide insights and recommendations based on data to optimize digital marketing strategies.
• Collaborate with marketing teams to refine content strategies based on consumer behavior and trends.
• Develop and maintain reporting dashboards to communicate KPIs to stakeholders.
• Conduct A/B testing and other optimization efforts to enhance campaign performance.
• Evaluate market trends, competitor activities, and customer needs to inform marketing tactics.
• Work closely with data engineering teams to improve data collection and reporting processes.
• Identify and address challenges in user engagement, retention, and customer journey.
• Present data-driven reports and insights to management for informed decision-making.

Technical & Professional Requirements:

• Proficiency in analytics tools like Google Analytics, SEMrush, and data visualization software.
• Experience in SQL, Excel, and digital marketing platforms like Facebook Ads and Google Ads.
• Familiarity with web analytics and performance tracking.