Digital Marketing Analyst

Job Responsibilities

Job Responsibility:

• Developing digital campaign calendar that align to business objectives
• Responsible for managing ads for Meta (Facebook/Instagram, CPAS), TikTok, Marketplace (Shopee, Lazada), Google (Search and Display)
• Managing SEM (Search Engine Marketing) and SEO (Search Engine Optimization) to get more traffic and clicks
• Handling creative assets to elevate digital visibility for social media, marketplace, and internal commerce website
• Optimizing campaigns through A/B testing and data analysis
• Maintaining Meta Pixel, Google Tag Manager, and Google Analytics (GA4) to track campaign performance (CTR, CPC, CPA, ROAS, GMV, Impression, Conversion)
• Analyzing campaign performance and funnel behavior to improve upcoming campaign effectiveness
• Reporting campaign result with the use of Microsoft Excel
• Presenting campaign insights and recommendations to business stakeholders

Job Requirements

Qualifications:

• Bachelor degree of any major with a minimum GPA of 3.00
• Minimum 2 years of experience in a digital marketing role in FMCG or Digital Agency
• Have advanced skills in Microsoft Excel
• Able to work independently, but can collaborate with a cross-function team and external
• Experienced in handling ads for Meta, Google, TikTok, Shopee Seller Center, Lazada Ads Center
• Skilled in SEM (Search Engine Marketing) and SEO (Search Engine Optimization)
• Having a deep understanding of Meta Pixel, Google Tag Manager, and Google Analytics (GA4)