Digital Marketing Analyst

Company Overview

Vidyavision, managed by Stratus Info Technologies, is a leading educational portal dedicated to making educational information simple, engaging, and accessible. Vidyavision serves as a valuable platform for students, parents, educational institutions, and organizations across India.

Position

Digital Marketing Executive

Location: Hyderabad
Work Mode: On-site
Experience: 2–3 Years
Employment Type: Full-time

Role Overview

We are looking for an experienced and creative Digital Marketing Executive to join our team in Hyderabad. The ideal candidate will be responsible for planning, executing, monitoring, and optimizing digital marketing campaigns to strengthen Vidyavision’s online presence, generate quality leads, and increase audience engagement.

Key Responsibilities

• Plan, develop, and execute digital marketing campaigns across platforms such as Google Ads, Bing Ads, Facebook Ads, and other digital channels.
• Develop and optimize campaigns with a strong focus on cost-effective and high-quality lead generation.
• Manage and monitor paid advertising campaigns, including budget allocation, targeting, keywords, ad copies, and performance optimization.
• Create engaging visual content for social media, websites, advertisements, and marketing campaigns using Canva, Adobe Photoshop, or similar design tools.
• Manage Vidyavision’s social media platforms and develop strategies to improve audience engagement and brand visibility.
• Create, edit, and publish engaging content for websites, social media platforms, landing pages, and digital campaigns.
• Monitor website and campaign performance using analytics and reporting tools.
• Prepare regular campaign performance reports and provide actionable insights for improvement.
• Track key performance metrics such as leads, conversions, CPC, CPL, CTR, and ROI.
• Coordinate with internal teams to plan and execute campaigns according to business and client objectives.
• Stay updated with the latest digital marketing trends, advertising platforms, tools, and industry best practices.
• Manage multiple campaigns and projects while meeting deadlines and maintaining high-quality output.

Required Qualifications and Skills

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 2–3 years of hands-on experience in Digital Marketing.
• Strong practical knowledge of Google Ads, Facebook Ads, Bing Ads, and lead-generation campaigns.
• Experience in optimizing campaigns for lower cost per lead and improved conversion rates.
• Proficiency in Canva, Adobe Photoshop, or similar graphic design tools.
• Good understanding of social media marketing and content creation.
• Knowledge of Google Analytics and digital marketing performance metrics.
• Strong written and verbal communication skills.
• Good analytical, reporting, and presentation skills.
• Creative mindset with the ability to develop new marketing ideas and strategies.
• Ability to work independently as well as collaboratively with internal teams.
• Strong time-management and organizational skills.
• Ability to work in a fast-paced, on-site work environment in Hyderabad.
• Prior experience in the education sector will be an added advantage.

Pay: ₹17,000.00 - ₹27,000.00 per month

Work Location: In person