Digital Marketing and Analytics Manager for Amazon

Job Summary:

The Digital Analytics and Marketing Manager will be responsible for developing and executing a comprehensive digital marketing strategy with a strong emphasis on Amazon marketing and e-commerce. This individual will lead multi-channel marketing initiatives across Amazon, PPC, social media, and remarketing, while driving the growth of our brand portfolio. The Manager will work closely with cross-functional teams to optimize product listings, advertising performance, and ensure data-driven decision-making to boost revenue. This position requires strong leadership skills, strategic vision, and in-depth knowledge of Amazon Seller Central and other digital marketing platforms.

Essential Functions:

·       Develop and execute a comprehensive Amazon marketing strategy, including ad campaigns, product launches, promotions, and content optimization.

·       Lead a multi-channel marketing strategy encompassing PPC, social media, remarketing, and paid search to drive revenue across e-commerce platforms.

·       Oversee and optimize the $6+ million marketing budget with a focus on maximizing return on ad spend (ROAS) and increasing revenue streams.

·       Lead product advertising campaigns, including creating and managing advertising product details, setting up categories, pricing, and aligning campaigns with business objectives.

·       Use insights from Amazon Ads, Teikametrics, Helium 10 and other performance tools to identify opportunities for growth and improvement in campaign performance.

·       Work closely with the creative team to ensure that product images and content are optimized for conversion and customer experience.

·       Provide regular reports and insights on campaign performance, customer acquisition, retention rates, and market trends.

·       Identify underperforming segments and develop targeted strategies to improve sales and increase overall market share.

·       Lead a cross-functional team and provide strategic direction to ensure successful execution of marketing initiatives

Education/Certification:

·       Marketing, Business, Engineering degree

·       MBA Preferred

Experience Required:

·       5+ years of experience in digital marketing, with a strong emphasis on e-commerce and Amazon marketing (Amazon Seller Central, Amazon Ads).

·       Proven track record in managing multi-channel marketing programs, including PPC, paid search, social media, and remarketing ads.

·       Demonstrated success in building and growing e-commerce brands, with experience in managing a significant marketing budget.

·       Strong analytical skills and ability to translate data into actionable insights, with proficiency in tools like Amazon Campaign Manager

·       Background in bidding tool for Amazon in Teikametrics, Quartile and/or Manual

·       Experience managing product listings, optimizing content, and ensuring accuracy of product data on Amazon.

·       Effective communication and leadership skills, with the ability to work collaboratively across teams.

·       Self-motivated, results-driven, and able to adapt quickly in a fast-paced environment.

Skills:

·       Experience with customer retention and acquisition strategies.

·       In-depth knowledge of performance marketing and experience driving revenue through digital channels.

·       Proficiency in Excel (pivot tables), Amazon Campaign Manager, Teikametrics, and other digital marketing tools.