Digital Marketing and Performance Marketer

Role Overview

We are looking for a Performance Marketing & Growth Manager who can take ownership of our digital growth across KA Preps and IVY Laurels.

The role involves managing paid marketing, lead generation, social media growth, brand building, funnels, and marketing analytics. You will be expected to think beyond campaigns and focus on measurable business outcomes such as qualified leads, customer acquisition cost, revenue, ROAS, and overall marketing ROI.

The ideal candidate is analytical, creative, commercially minded, and comfortable taking ownership of growth from strategy to execution.

Key Responsibilities

• Plan, execute, and optimise paid campaigns across Meta, Google, YouTube, LinkedIn, X, and other relevant platforms.
• Generate high-quality leads while continuously improving CPL, CAC, and ROAS.
• Build and manage lead-generation campaigns for KA Preps and IVY Laurels.
• Develop marketing strategies for international education, study abroad, profile building, career counselling, and university admissions.
• Build strong digital brands through positioning, messaging, content distribution, and organic growth.
• Manage and grow social media presence across Instagram, YouTube, LinkedIn, Facebook, and X.
• Develop strategies to improve followers, engagement, reach, watch time, website traffic, and organic leads.
• Build and manage the personal brands.
• Work closely with sales and counselling teams to improve lead quality and conversion.
• Analyse CAC, CPL, ROAS, conversion rates, revenue attribution, lead quality, and marketing ROI.

Qualifications

• Minimum 3 years of experience in Performance Marketing.
• Proven experience managing Meta Ads and Google Ads.
• Strong understanding of digital marketing funnels and lead-generation strategies.
• Good knowledge of landing page optimisation and conversion improvement.
• Working knowledge of Google Analytics, Google Tag Manager, Meta Business Suite, and CRM systems.
• Comfortable working with marketing analytics, dashboards, and performance data.
• Excellent written and verbal English communication.

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person