Digital Marketing & Web Executive

Digital Marketing & Web Executive

Orion Educational Society (OES) | Sector V, Kolkata

Experience: 2+ years

Department: Communications

Reports To: Vice President, Communications & Strategies

About the Role

Orion Educational Society (OES) is hiring a Digital Marketing & Web Executive with strong technical, analytical, and creative skills.

The role involves independently managing our website, SEO, digital campaigns, social media, analytics, and creative communication. We are looking for a hands-on professional who can translate ideas into effective digital experiences and measurable results.

Key Responsibilities

1. Website Management & Development

• Independently manage the OES WordPress website using Elementor, RankMath, and HTML/CSS.
• Build responsive landing pages and convert design mockups or AI-generated layouts into functional webpages.
• Manage website content, interactive features, certificate verification, impact reporting, and donor-facing digital applications.
• Optimise page speed, UI/UX, mobile responsiveness, and website performance. Coordinate with developers for advanced requirements.

2. SEO & Digital Marketing

• Execute on-page, off-page, and technical SEO, keyword research, and search ranking improvements.
• Plan and optimise Google Ads, Meta Ads, LinkedIn campaigns, and SEM/PPC activities.
• Manage campaign budgets, audience targeting, conversion tracking, A/B testing, and landing-page performance.
• Execute email marketing and lead-nurturing campaigns for donors, CSR partners, employers, and other stakeholders.

3. Creative Design & Communication

• Develop digital creatives, advertisements, presentations, infographics, and campaign assets.
• Design professional PowerPoint presentations, proposals, brochures, annual reports, impact reports, and case studies.
• Develop and adapt content for websites, social media, advertisements, and email campaigns.
• Use AI-assisted design, content, video, and digital tools to improve creative output.

4. Social Media & Content

• Manage social media publishing, scheduling, engagement, and platform-specific optimisation.
• Coordinate digital campaigns, creatives, reels, videos, and other communication assets.
• Maintain content calendars, brand consistency, and regional-language and mobile-first communication, including WhatsApp content.

5. Analytics & Performance

• Work with GA4, Google Search Console, Google Tag Manager, and Looker Studio.
• Develop performance dashboards and prepare weekly and monthly reports.
• Track website traffic, CTR, conversions, engagement, bounce rates, campaign ROI, and other KPIs.
• Identify performance gaps and recommend data-driven improvements.

6. Digital Operations

• Maintain task trackers, digital asset libraries, content calendars, and reporting systems.
• Coordinate with internal teams, agencies, and developers to ensure timely delivery.
• Stay updated on digital technologies, SEO, advertising platforms, analytics, and AI tools.

Required Skills & Experience

• Minimum 2 years of relevant hands-on experience.
• WordPress, Elementor, RankMath, HTML/CSS, independent webpage development, and troubleshooting.
• SEO, SEM/PPC, Google Ads, Meta Ads, LinkedIn Campaign Manager, and conversion optimisation.
• GA4, Google Search Console, Google Tag Manager, Looker Studio, and SEO tools such as SEMrush or Ahrefs.
• Photoshop, Illustrator, Canva, PowerPoint, and digital content creation.
• Professional presentation design, digital creatives, reports, and written communication.
• Understanding of UI/UX, website performance, digital applications, and AI-assisted workflows.
• Strong analytical, communication, problem-solving, and coordination skills.

Who Should Apply?

We are looking for someone who is equally comfortable building a webpage, optimising a campaign, interpreting performance data, and developing compelling visual communication.

Candidates with demonstrated experience across website development, SEO, paid advertising, analytics, and creative design will be preferred.