Digital Marketing Assistant

About the role

Digital Marketing Assistant role focused on executing visual design and creative content production. You will design daily visual assets for social media, advertising banners, e-newsletters, and digital promotional materials according to client brand guidelines. The role involves collaborating with the Digital Marketing team to create visuals that increase engagement and conversion rates, adapting design concepts across various formats and digital platforms, supporting operational tasks such as content uploading and scheduling, and researching current visual trends to contribute fresh ideas to the team.

Key responsibilities

• Design daily visual assets for social media (feeds, stories, carousel), advertising banners (Meta Ads/Google Ads), e-newsletters, and digital promotional materials according to client brand guidelines
• Collaborate with Digital Marketing to design visuals that increase engagement and conversion rates (click-through rate)
• Adapt design concepts into various sizes, formats, and digital platforms efficiently using AI tools
• Support digital marketing operations by uploading and scheduling content on social media management platforms and assisting with monthly performance reporting preparation
• Monitor current design trends, new social media formats, and competitor visual styles to provide fresh ideas to the team

About you

• Solid design portfolio demonstrating capability in layouting, typography, colour theory, and clear visual hierarchy
• Proficient in major design software: Figma, Adobe Photoshop, Adobe Illustrator, or Canva Pro
• Basic understanding of motion graphics, video editing, and AI tools for design (Canva, CapCut, After Effects) is highly valued
• Understanding of visual specifications and standard asset sizes for various digital channels (Instagram, TikTok, Meta Ads, Google Display Network)