Digital Marketing Assistant Manager

Responsibilities

• Plan, develop, and execute digital content strategies aligned with marketing objectives and brand guidelines.

• Create and produce engaging content including social media posts, visuals, short-form videos (Reels/TikTok), captions, and marketing copy.

• Perform basic photography and videography for marketing campaigns, events, product shoots, and promotional activities.

• Edit photos and videos using relevant software to ensure quality and brand consistency.

• Manage and maintain company social media platforms, ensuring regular posting and audience engagement.

• Manage KOL collaborations, influencer campaigns, and digital partnerships to enhance brand reach and engagement.

• Execute and monitor digital advertising campaigns (e.g., Meta Ads, Google Ads).

• Track, analyse, and report digital campaign performance, providing recommendations for content improvement and optimisation.

• Ensure website and digital platform content remains updated, relevant, and aligned with branding.

• Work closely with the design and wholesales team to produce creative assets.

• Prepare marketing performance and post-campaign reports.

• Monitor marketing expenditure against allocated budgets.

• Maintain proper documentation of marketing activities and materials.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum 3–5 years of experience in marketing, branding, or social media management.
• Proven experience in digital marketing, with a strong understanding of current digital marketing concepts, strategies, and best practices.
• Proficiency in using digital marketing tools and platforms (e.g. Google Analytics, Google Ads, SEO tools, social media management tools).
• Ability to work effectively in a team and manage multiple projects simultaneously.
• Creative thinker with the ability to propose innovative marketing strategies.
• Possesses a creative eye for visuals and is detailed-oriented.
• This position involves on-camera presence, so candidates should be confident, expressive, and comfortable in front of the camera.
• Candidates must be willing to work in Beranang (near Semenyih).