Digital Marketing Associate

Role and responsibilities:

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Run Ads in Instagram to increase the reach and generate leads.
• Run YouTube and Google Ads as per need.
• Instagram Optimization.
• YouTube SEO Optimization
• Influencer Marketing and Strategies.
• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate.
• Develop new strategies by studying new trends
• Increases marketing effectiveness by identifying long-term and short-term goals
• Measures team performance (KPIs)
• Reports performance of all marketing campaigns to senior management
• Strategize to increase performance (ROI) through insights
• Build team spirit
• Brainstorm for new growth strategies
• Carries out conversion tests and reports
• Co-ordination between internal teams
• Strong analytical skills to understand and enhance the customer experience throughout the marketing funnel

Qualifications and education requirements

Any degree in English Medium

Required Skills

• Creating and maintaining client relationships
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• strong verbal communication skills for articulating ideas to colleagues and clients
• excellent written communication skills for producing high quality content
• attention to detail and accuracy
• ability to work independently and flexibly
• the capacity to priorities and work across multiple projects
• the ability to work as part of a team
• organizational skills with the ability to deliver a high volume of quality work
• creative skills for contributing new and innovative ideas
• the ability to work well under pressure and meet deadlines

Preferred skills

• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website and marketing analytics tools.
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines

Additional notes

Apply now and be part of a fast-growing start-up!

Note: Interview questions will be based Job Description.