Digital Marketing Associate

Role Overview

The Brand Marketing & Ad Management Lead would drive and manage performance advertising for our pet nutrition brand in India. In this role, you will bridge performance marketing with brand story-telling—scaling paid ad campaigns across digital channels for consumer engagements.

Key Responsibilities

1. Brand Strategy & Ad Management

• Develop and execute brand marketing campaigns across digital, social, and offline touchpoints (pet Expos, vet clinics, adoption drives).
• Align the brand positioning, tone of voice, and messaging tailored to Indian pet parents (dogs and cats) on relevant channels.
• Lead the creation of high-performing ad creatives, video content, and educational marketing materials for the brand products.

2. Performance Advertising & Paid Media

• Manage, optimize, and scale performance marketing budgets across Meta (Instagram/Facebook), Google Ads (Search, Shopping, YouTube), and Amazon Advertising.
• Run end-to-end campaign setups, A/B testing (creatives, audiences, copy), and landing page optimizations to lower Customer Acquisition Cost (CAC) and drive Return on Ad Spend (ROAS).
• Oversee Amazon Sponsored Products/Brands campaigns to drive category ranking and sales velocity.

3. Analytics, Reporting & Budgeting

• Track daily/weekly KPIs including CAC, LTV, ROAS, Impression Share, and Conversion Rates.
• Allocate monthly marketing budgets between top-of-funnel brand building and bottom-of-funnel performance ads.
• Conduct consumer research and competitor benchmarking within the Indian pet care industry.

Requirements & Qualifications

• Experience: 3–5 years in brand marketing and paid digital advertising (D2C, FMCG, or Pet Care industry preferred).
• Ad Tools: Hands-on expertise in Meta Ads Manager, Google Ads, Amazon Advertising, and Google Analytics 4 (GA4).
• Skills: Strong analytical mindset, copy-writing/creative direction skills, AI native approach and budget management.
• Plus: Loves animals and has an understanding of pet parent behavior in India.

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: Hybrid remote in Delhi