Digital Marketing

Responsibilities

1. In-House Content & Visual Production: End-to-end creation and production of high-quality artworks, graphics, and video content (including short-form videos) specifically tailored for Facebook, Instagram, YouTube, and TikTok.
2. Social Media Strategy & Execution: Plan, execute, and directly manage all always-on content and brand campaigns internally to drive brand awareness and align with business goals.
3. Performance Analytics & Optimization: Independently track, analyze, and report key performance metrics using internal data to optimize content effectiveness and refine strategies in real-time.
4. Cross-Functional Product Support: Collaborate directly with internal departments (Product, Sales, Backend) to drive end-to-end product launches and support existing product lines without external agency reliance.
5. Trend & Competitor Intelligence: Monitor digital trends, social platform algorithm updates, and competitor activities to identify strategic growth opportunities.
6. In-House Project Management: Manage end-to-end project execution, balancing multiple content timelines, resource allocation, and internal stakeholder alignment efficiently.

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Experience: Minimum 5 years of hands-on experience in in-house social media management, content creation, and digital strategy.
• Technical & Creative Skills: High proficiency in creative tools (Adobe Photoshop, Illustrator, Premiere Pro / CapCut) and Microsoft Office for direct production and reporting.
• Domain Expertise: Deep understanding of social media algorithms, content formats, and direct execution of influencer engagement programs.
• Core Competencies: Strong project management, adaptability, negotiation, and problem-solving skills with a self-driven, entrepreneurial mindset.

Employee Benefits

• Social Security
• Life Insurance
• Annual Health Check-up (based on employee age criteria)
• 6 days of annual leave
• Bonus (subject to company performance)
• Company transportation provided for business trips to upcountry locations or company branches
• Travel expenses reimbursement for business-related travel
• New Year party or other activities (as appropriate)
• Training and development