Digital Marketing

About the role

The Digital Marketing Executive is responsible for strengthening the company's online presence and supporting business growth through effective digital marketing. The role is not limited to creating and posting social media content. The Digital Marketing Executive is expected to plan, execute, monitor and improve marketing activities based on measurable business results.

Key responsibilities

• Manage the company's social media platforms, including Facebook, Instagram, TikTok, Xiaohongshu and other relevant platforms, ensuring all accounts are active, updated and professionally maintained
• Prepare and maintain a monthly social media content calendar, schedule and publish posts, Reels, Stories and videos according to the approved schedule
• Monitor comments, messages, reviews and customer engagement, maintaining consistent brand image, tone and visual presentation across all digital platforms
• Develop creative content ideas to promote the company's brand, products, services, promotions and events, creating social media posters, videos, Reels, TikTok videos and Stories
• Conduct photography and videography at outlets when required, editing content for marketing purposes
• Plan, create and manage paid advertising campaigns through Meta Ads Manager and other relevant advertising platforms, setting appropriate campaign objectives, target audiences, locations and budgets
• Monitor and optimise advertisements based on campaign performance, conducting A/B testing on advertising creatives, audiences and promotional messages
• Assist Management in planning monthly, seasonal and festive marketing campaigns, developing promotional ideas to increase customer traffic, sales and brand awareness
• Identify suitable influencers, content creators and KOLs for marketing collaborations, negotiating collaboration arrangements within the approved marketing budget
• Prepare weekly and monthly digital marketing reports, analysing the performance of content, campaigns and paid advertisements, and providing recommendations for improvement

About you

• Diploma or Degree in Marketing, Digital Marketing, Mass Communication, Business, Multimedia, or related field
• Preferably 1–2 years of experience in digital marketing, social media management, content creation, or related roles (fresh graduates with a strong portfolio and relevant digital marketing skills may also be considered)
• Good knowledge of Facebook, Instagram, TikTok, Xiaohongshu (RED), Google and other relevant digital platforms
• Knowledge of Meta Ads Manager, including Facebook and Instagram advertising
• Able to create attractive and engaging content for social media with good knowledge of Canva or similar graphic design software
• Able to use CapCut, Adobe Premiere Pro or similar video editing software and create and edit short-form videos for TikTok, Instagram Reels and other platforms
• Able to write clear and engaging captions, promotional messages and advertising copy with a good sense of current social media trends, visual presentation and customer interests
• Creative and able to continuously generate new marketing ideas, with good communication and coordination skills
• Able to manage multiple tasks, campaigns and deadlines, detail-oriented and well organized
• Willing to visit different outlets when required for content shooting, campaigns or events, with good command of English and Bahasa Malaysia