Digital Marketing

**Core Responsibilities

Content**

• Own the social content calendar and work with our agency to keep creative on time and on-brand.

• Make sure the brand's message and tone stay consistent everywhere it shows up: ads, social, website.

• Handle SEO basics: keyword research, on-page fixes, and content briefs.

• Keep an eye on what's changing in digital marketing: platform features, formats, and new tools.

• Flag what's working and what isn't, and bring ideas to the table.

Media & Performance

• Brief our agency on paid campaigns (Meta, Google, YouTube, TikTok, LINE OA) when needed, review performance, and give feedback.

• Analyze performance data (GA4, Meta Business Suite, ad platform dashboards) and turn it into a clear story: what the numbers mean and what we should do next.

• Present findings and recommendations to the team on a regular basis, in a way that's easy to follow and act on.

Qualification

 - Bachelor's degree in Marketing, Communications, Business, or a related field.

• 2-3 years of hands-on digital marketing experience (agency or in-house both fine).

• Working knowledge of paid ads across Meta, Google, YouTube, TikTok, and LINE OA, enough to brief an agency and jump in yourself when needed.

• Comfortable with GA4 and ad platform dashboards, and able to build a simple report in Sheets/Excel.

• Able to explain data clearly and comfortable presenting regularly, whether that's a quick chat, a short write-up, or a simple deck in PowerPoint/Google Slides.

• Understands brand communications: tone of voice and messaging consistency, and how to adapt one core message across channels.

• Solid copywriting in Thai, with enough English to understand common marketing and social media terms.

• Can use AI tools to speed things up (drafting copy, digging through data, organizing ideas), but this isn't a role where you run everything through AI and call it done: you're expected to check, adapt, and take ownership of whatever goes out.

• Working knowledge of SEO fundamentals.

• Keeps up with what's new in digital marketing: platform features, formats, and tools.

• Good at managing multiple projects and deadlines at the same time.

• Comfortable taking ownership of your own work, while knowing you'll have support from the team whenever you need it.

• Nice to have: comfortable with Canva, CapCut, or e-commerce platforms.