Digital Marketing

DIGITAL MARKETER (SEO Specialist)

**Role Overview:**The Digital Marketer is the key person in charge of executing igus Thailand’s digital marketing campaigns. He/She plays a major role in creating brand awareness and using the digital space to drive traffic to the company’s website and acquire leads/customers.

• Responsible for increasing the online traffic, web shop revenue, and web leads for a product line.
• Research, understand, and interpret the needs of buyer personas for a product line in a variety of industries.
• Deeply understand key industries and how your product line brings specific benefits to each.
• Align web pages to the needs of the buying personas to convert traffic into online customers.
• Increase traffic to web pages by executing email and social media campaigns while assisting with advertising campaigns.
• Systematically survey web visitors and online shoppers to gather actionable feedback.
• Regularly report on traffic, revenue, and lead performance to marketing and sales leadership.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Curate all assets on YouTube channel for igus® product.
• Create posts about igus® product line on Facebook, LinkedIn, Instagram and Twitter.
• Monitor key online marketing metrics to track success.
• Create and maintain online listings across e-commerce platforms.
• Ensure that the brand message is consistent.
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions.
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team.
• As this position develops, the employee maybe assigned additional duties or special projects as deemed necessary by the management.

Dimension:

• The Digital Marketer works closely with the internal marketing team to achieve specific company objectives set by the Head of Marketing such as; increasing digital sales, lead generation, brand engagement, and conversions.
• The role’s goal is to ensure that the marketing efforts of the company add to the highest value to its business.

Requirements:

The successful candidate will be expected to possess and display the following skills, knowledge and attributes in order to excel in the role:

• Degree or Diploma in either Marketing, Digital Marketing, Mass Communication or relevant field. New graduates are welcome.
• At least 1 year of working experience in the related field.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Excellent knowledge of MS Office applications, marketing computer software and online applications (CRM tools, online analytics, Google Adwords etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines.
• Excellent organizational and multi-tasking skills.
• Outstanding communication and interpersonal abilities.