Digital Marketing

About Us

Echo Nusantara, a premium bird's nest company under the Arsari Group, is seeking a Digital Marketing professional to develop and execute digital marketing activities aligned with business and sales objectives. You will build and manage digital marketing initiatives across relevant channels, including paid media, websites, marketplaces, and other digital platforms, taking ownership of challenges and driving measurable results.

Key Responsibilities:

• Develop and execute digital marketing activities aligned with business and sales objectives.
• Build and manage digital marketing initiatives across relevant channels, including paid media, websites, marketplaces, and other digital platforms.
• Develop and execute digital campaigns to generate traffic, leads, customer acquisition, and sales.
• Manage and optimize paid advertising campaigns, including budget allocation, targeting, creative performance, and conversion.
• Monitor and analyze digital marketing performance, including ROAS, CAC, CTR, conversion rate, traffic, and revenue contribution.
• Develop digital marketing plans, campaign calendars, and performance targets based on business priorities.
• Identify opportunities to improve the customer journey and conversion funnel across digital channels.
• Work closely with Social Media & Content and Sales teams to ensure digital activities support overall commercial objectives.
• Conduct market, competitor, audience, and digital trend analysis to identify new growth opportunities.
• Build and continuously improve the digital marketing function from the ground up, taking ownership of challenges, testing new approaches, and driving activities until measurable results are achieved.

Key Requirements:

• Minimum 3 years of experience in Digital Marketing, Performance Marketing, E-commerce, or a related field.
• Proven experience in building digital marketing activities, campaigns, channels, or functions from scratch or at an early stage.
• Experience working with premium, luxury, or high-value products/brands is highly preferred.
• Strong hands-on experience in paid advertising, digital campaigns, lead generation, traffic acquisition, and conversion optimization.
• Strong analytical and data-driven mindset, with a good understanding of ROAS, CAC, CTR, conversion rate, CPC, CPM, and customer acquisition metrics.
• Highly proactive and resourceful, with the ability to identify what needs to be done without waiting for detailed instructions.
• Demonstrated resilience and persistence in challenging environments, particularly when activities are not yet established and initial results may be limited.
• Strong builder mindset, comfortable starting with limited resources, figuring things out independently, experimenting, learning from failures, and continuously improving.
• Able to take ownership of digital marketing performance while working collaboratively with Sales, Social Media & Content, and other functions.
• Strong problem-solving, adaptability, and execution skills, with the determination to turn underdeveloped digital activities into structured and measurable growth channels.

Think you are the right person for the role? — let’s talk!