Digital Marketing

Digital Performance Marketer – SEO, Google Ads + Meta Ads

Justice Network is a growing national law firm operating across multiple legal brands and practice areas throughout Australia.

Our work covers areas including family law, criminal law, commercial litigation, construction, wills and estates, strata, conveyancing and migration.

We operate a significant digital footprint across multiple websites, locations and advertising accounts, with a strong focus on generating high-quality client enquiries through search and paid media.

We are looking for a hands-on Digital Performance Marketer to help drive that growth.

About the role

This role will focus primarily on SEO, Google Ads and Meta Ads.

We want someone who understands digital marketing strategy but is also comfortable getting into the platforms and implementing the work.

You will work across a portfolio of legal brands, websites and campaigns, helping us identify where growth opportunities exist and then executing them.

What you’ll be doing

• Managing and optimising Google Ads campaigns
• Building and improving Meta Ads campaigns
• Improving SEO performance across multiple law firm websites
• Conducting keyword and competitor research
• Identifying new landing page and content opportunities
• Improving existing pages that have ranking potential
• Monitoring Google Search Console, GA4 and advertising data
• Reviewing search terms and reducing wasted advertising spend
• Improving landing pages and conversion rates
• Managing conversion tracking through GA4, GTM and Meta
• Supporting local SEO and Google Business Profile performance
• Working with developers, content writers and designers to implement improvements
• Analysing campaign performance and identifying the next highest-impact opportunities

What we’re looking for

You should have strong practical experience with:

• SEO
• Google Ads
• Meta Ads
• Google Analytics 4
• Google Search Console
• Google Tag Manager
• Conversion tracking
• Landing page optimisation

You should also be commercially minded and understand that the goal is not simply more traffic or cheaper clicks.

The goal is more quality enquiries and better return on marketing spend.

We want someone who can look at a campaign, website or set of data and say:

“Here is what is wrong, here is what we should do next, and I can implement it.”

The opportunity

You will be working across a large and growing portfolio of legal brands, giving you the opportunity to test strategies across different practice areas, markets and locations.

There is significant scope to take ownership of campaigns, experiment with new ideas and directly influence the growth of Justice Network.

Experience in legal services, professional services or other competitive lead-generation industries will be highly regarded.