digital marketing

We are looking for someone who understands that digital marketing is not only about creating content but also about turning marketing activities into measurable business results.

Responsibilities

• Develop and execute digital marketing strategies across multiple brands.
• Plan and manage paid advertising campaigns, including Meta Ads and TikTok Ads.
• Develop campaign strategies based on business objectives, target audience, and sales goals.
• Monitor and optimize campaign performance, including budget allocation, audience targeting, creatives, and conversion.
• Analyze key metrics such as Reach, CTR, CPC, CPM, CPA, ROAS, leads, and conversions.
• Work closely with Social Media, Content, Graphic Designer, Videographer/Editor, KOL, and Sales teams.
• Identify opportunities to increase traffic, leads, customer acquisition, and sales.
• Conduct competitor, market, audience, and digital trend research.
• Create weekly and monthly performance reports with clear insights and recommendations.
• Evaluate campaigns and propose improvements based on data, not assumptions.
• Support promotional campaigns, product launches, events, KOL activations, and other marketing initiatives.
• Take initiative in proposing new marketing ideas and growth opportunities.

Requirements

• Minimum 2 years of experience in Digital Marketing, Performance Marketing, or a related role.
• Hands-on experience with Meta Ads Manager is required.
• Experience with TikTok Ads and Google Ads is a plus.
• Strong understanding of digital funnels, targeting, retargeting, conversion, and customer acquisition.
• Comfortable working with marketing data and performance metrics.
• Able to create and manage advertising budgets effectively.
• Strong analytical and problem-solving skills.
• Understands social media trends and consumer behavior.
• Experience handling multiple brands or working in an agency is preferred.
• Proactive, fast-moving, creative, and highly accountable.
• Able to work collaboratively with creative and sales teams.
• Must be able to explain what worked, what didn’t, why, and what should be done next.