Digital Marketing

• Create digital marketing campaigns.
• Ensure consistency in the brand messaging.
• Work with the sales team to coordinate marketing campaigns.
• Prepare emails and newsletters to send to current customers.
• Launch promotional offers and events to attract new customers.
• Optimize the business website to increase online traffic.
• Follow best practices for social media marketing on different platforms.
• Conduct regular audits for social media and website marketing performance.
• Maintain and monitor online listings across various e-commerce platforms.
• Track marketing metrics and analyze digital data to measure marketing success.

Qualifications & Skills

• Experience: 2–4 years of hands-on digital marketing experience, ideally within a service-based business.

• Technical CMS: Strong working knowledge of WordPress, page builders and basic SEO plugins.

• SEO & Analytics: Proficiency with Google Analytics, Google Search Console, and keyword research software.

• Social Media: Proven track record of growing and managing brand presence on major social networks.

• Communication: Excellent written communication and copywriting skills to explain services clearly.

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent work experience).

• Excellent writing skills and verbal communication abilities

• Attention to detail and ability to multitask and manage multiple projects

• Strong analytical thinking and problem-solving abilities

• Capable of identifying, attracting, and engaging target audiences

• Up-to-date knowledge of digital marketing trends and developments

• Creative in devising informative, engaging, and motivational digital campaigns

• Proven marketing experience on different digital platforms

• Experience with leading and managing social media marketing campaigns

• Knowledge of email, newsletters, push notifications and display advertising campaigns

• Ability to use SEO, SEM, and marketing databases for promotional purposes

• Understanding of landing pages optimization, user funnels, and A/B testing

• Proficiency in using website analytics tools, ad-serving tools, and marketing software

• Basic programming experience in HTML, CSS, and JavaScript