Digital Marketing

Digital Marketing

1. Manage the official website, including daily operations, content updates, and user experience optimization.

2. Manage social media channels, including Naver, Kakao, and YouTube, and develop localized content strategies.

3. Plan, execute, and optimize online advertising campaigns across platforms such as Naver Shopping and Google Ads.

4. Develop and implement SEO/SEM strategies to improve search rankings, website traffic, and brand visibility.

5. Analyze digital marketing performance, conversion rates, and ROI to continuously optimize campaign effectiveness.

PR & Communications Manager

1.Develop and execute PR and communications strategies tailored to the Korean automotive market.

2.Manage relationships with major Korean automotive media outlets and coordinate media engagement activities.

3.Plan and execute press conferences, media events, new vehicle launches, and other PR activities.

4.Prepare and distribute press releases, media materials, and corporate communications in Korean.

5.Monitor media coverage and public sentiment, manage PR issues, and enhance brand awareness and reputation in Korea.

Brand Events & Activation

1. Plan and execute brand events, including auto shows, pop-up stores in shopping districts, and test-drive experience campaigns.

2. Coordinate event design, booth construction, vendor management, and the production of marketing materials.

3. Manage event budgets, timelines, logistics, and on-site execution to ensure successful delivery.

4. Collaborate with internal teams and external agencies to ensure brand consistency across all event touchpoints.

5. Monitor and evaluate event performance, customer engagement, and lead generation to optimize future activations.