Digital Marketing

About the role

This is a Digital Marketing role focused on planning and executing integrated digital marketing strategies across multiple channels including SEO, SEM, Social Media, Email, and Paid Ads.

Key responsibilities

• Plan and execute integrated digital marketing strategies (SEO, SEM, Social Media, Email, and Paid Ads)
• Manage digital advertising budgets (Meta Ads, Google Ads, TikTok Ads) efficiently to achieve target ROI/ROAS
• Monitor, analyze, and report on marketing campaign performance regularly using analytics tools (Google Analytics, Meta Business Suite)
• Develop and manage content strategy for social media and website to increase audience engagement
• Conduct market research, competitor analysis, and identify current digital marketing trends
• Collaborate with team to align promotional materials

About you

• Minimum education: SMA in Marketing, Communications, Computer Science, or related field
• Minimum 1 year work experience in Digital Marketing (agency experience is a plus)
• Proficient in managing paid advertising (Meta Ads, Google Ads, TikTok Ads)
• Understanding of SEO/SEM principles and tools (Ahrefs, Semrush, Google Search Console)
• Strong data analysis capability and proficiency with Google Analytics
• Communicative, creative, target-oriented, and able to work independently and in a team