Digital Marketing

🚀 Digital Marketing Specialist

About the Role

Are you a creative marketer who adapts quickly to digital trends and leverages AI technology to drive business growth? We are looking for a dynamic Digital Marketing Specialist to lead our digital marketing strategies. In this role, you will be responsible for designing data-driven advertising campaigns, managing creative content, and strengthening our brand identity across various digital and e-commerce platforms.

Key Responsibilities

• Campaign Management & Optimization: Design, execute, and optimize paid media advertising campaigns (SEO, SEM, Social Media Ads, Display Ads) to maximize ROI and market reach.
• Content Creation & Graphic Design: Produce engaging visual and video materials (brochures, banners, stickers, short-form video reels/TikToks, blog articles) that align with the company's brand identity.
• Social Media & Community Management: Develop content strategies and pillar schedules, maintain audience engagement, overseee community management, and generate periodic performance reports across all social media channels.
• Data-Driven Performance Analytics: Analyze digital marketing metrics, monitor industry trends and competitor activities, and translate data into innovative strategic recommendations.
• Cross-Functional Collaboration: Work closely with the Sales and Customer Service teams to optimize the customer journey and sales funnel.
• E-Commerce & Brand Awareness: Manage and enhance product brand visibility and attractiveness on e-commerce platforms and social media.

Requirements & Qualifications

• Education & Experience: Diploma or Bachelor's degree in Marketing, Communications, Design, IT, or a related field with a minimum of 1 year of experience in Digital Marketing (with a proven track record of managing successful campaigns).

• Language Proficiency: Fluent in English, both written and spoken.

• Technical Skills (Hard Skills):

  • Deep understanding of SEO, SEM, Social Media Marketing, and E-Commerce Management strategies.
  • Proficient in using design and video editing tools such as Photoshop, Canva, CapCut, or similar software.
  • Familiar with and actively leveraging AI Tools (ChatGPT, Midjourney, etc.) for efficient content creation and workflow analysis.

• Soft Skills:

  • Creative & Innovative: Able to generate fresh ideas and compelling storytelling relevant to the target audience.
  • Communicative & Collaborative: Strong interpersonal and communication skills when coordinating across different departments.
  • Agile & Resilient: Comfortable working both independently and in teams, adaptable to fast-paced environments, and capable of managing tight deadlines.