Digital Marketing

Job Title: Digital Marketing Specialist – Arabic Speaking

Company: Espresso Xpression General Trading L.L.C. – S.P.C.
Location: Abu Dhabi, United Arab Emirates
Job Type: Full-Time
Experience: 2–4 years preferred

Job Overview

We are looking for a creative, results-driven Digital Marketing Specialist who is fluent in Arabic and English to join our growing team. The ideal candidate will be responsible for developing and executing digital marketing strategies, creating engaging visual content, managing Google Ads campaigns, and improving our online presence and brand awareness across the UAE and GCC markets.

The candidate should have strong Arabic writing skills, graphic design capabilities, and a solid understanding of digital advertising, audience targeting, and online customer acquisition.

Key Responsibilities

• Develop and implement digital marketing strategies to increase brand awareness, website traffic, and sales across the UAE and GCC region.
• Manage, optimize, and monitor Google Ads campaigns, including search, display, and remarketing campaigns.
• Design creative posters, promotional banners, social media graphics, and marketing materials.
• Create engaging Arabic and English marketing content for social media, websites, advertisements, and promotional campaigns.
• Manage and improve social media platforms, including Instagram, Facebook, TikTok, and other relevant channels.
• Conduct market research and competitor analysis across the GCC to identify growth opportunities.
• Monitor campaign performance, analyze marketing data, and prepare reports on reach, engagement, conversions, and return on advertising spend (ROAS).
• Optimize website visibility through SEO, keyword research, and other digital marketing techniques.
• Develop localized marketing campaigns targeting customers in the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman.
• Collaborate with the sales and management teams to develop promotions and campaigns that generate leads and increase sales.
• Identify new opportunities to expand our digital reach, improve customer engagement, and grow our e-commerce business.

Requirements

• Fluent in Arabic, including reading, writing, and speaking.
• Good command of English for business communication and content creation.
• Proven experience in digital marketing, social media management, and online advertising.
• Hands-on experience managing Google Ads campaigns and analyzing campaign performance.
• Proficiency in graphic design tools such as Adobe Photoshop, Illustrator, Canva, or similar software.
• Ability to design professional posters, advertisements, promotional materials, and social media content.
• Knowledge of SEO, Google Analytics 4 (GA4), Google Search Console, and conversion tracking.
• Understanding of the UAE and GCC digital marketing landscape, customer behavior, and cultural preferences.
• Creative thinking, strong communication skills, and the ability to work independently.
• A portfolio of previous design work and successful marketing campaigns is an advantage.

Preferred Qualifications

• Experience in e-commerce, retail, specialty coffee, food and beverage, or consumer products.
• Experience managing advertising budgets and improving conversion rates and return on ad spend.
• Knowledge of Arabic SEO and Arabic-language advertising campaigns.
• Experience marketing products across multiple GCC countries.
• Ability to develop data-driven strategies to increase online sales and customer acquisition.

What We Offer

• Opportunity to contribute to a growing business in the UAE and GCC markets.
• A creative and dynamic working environment.
• The opportunity to develop and execute marketing campaigns with measurable business impact.
• Salary based on experience and qualifications.

How to Apply

Interested candidates are invited to submit their CV along with a portfolio of graphic designs, examples of Arabic marketing content, and details of previous digital marketing campaigns they have managed.

Please apply only if you have strong Arabic writing skills and practical experience in digital marketing and graphic design.

Job Type: Full-time

Pay: From AED4,000.00 per month

Work Location: In person