Digital Marketing

Job highlights

• EDUCATION REQUIREMENTS . An undergraduate degree in marketing (or a professional marketing qualification) is frequently sought

Roles and Responsibilities

• Develop and manage digital marketing campaigns
• Oversee a social media strategy
• Manage and maintain the organisation?s website(s)
• Write and optimise content for the website and social networking accounts such as Facebook and Twitter
• Track and analyse website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
• Continually work on the Search Engine Optimization of the website(s)
• Fix any errors or bugs in online content
• Edit and post videos, podcasts and audio content to online sites
• Arrange webinars and webcasts
• Create online banner adverts and oversee pay per click (PPC) ad management
• Write copy for email marketing campaigns
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
• Work on printed material to supplement online products
• Attend product launches and networking events

EDUCATION REQUIREMENTS

An undergraduate degree in marketing (or a professional marketing qualification) is frequently sought.

Key skills

• Editing and writing skills,Speaking skills ,Video editing skills, Web development skills,Project management skills