Digital Marketing

Disang Digital is looking for a skilled and result-oriented Digital Marketing Executive with at least one year of industry experience to manage our digital marketing activities, social media presence, paid advertising campaigns, public relations, and online class operations.

The ideal candidate should have hands-on experience with Meta Ads, Google Ads, Meta Analytics, and Google Analytics, along with strong social media management skills. The candidate will also be responsible for coordinating live online classes, providing technical support, and ensuring smooth execution of digital learning activities.

Key Responsibilities1. Social Media Management

• Manage and maintain the institute's social media accounts, including Instagram, Facebook, and YouTube.
• Plan and execute monthly content calendars, promotional campaigns, reels, posts, stories, and educational content.
• Coordinate with the content creation team to develop engaging creatives, videos, and promotional materials.
• Monitor engagement, reach, followers, and overall social media performance.
• Maintain brand consistency and respond to relevant audience queries and messages.

2. Performance Marketing & Paid Advertising

• Plan, execute, and optimise advertising campaigns using Meta Ads Manager and Google Ads.
• Manage lead generation, admission campaigns, remarketing, and brand awareness campaigns.
• Monitor campaign budgets, cost per lead (CPL), conversions, click-through rates (CTR), and return on advertising spend (ROAS), where applicable.
• Conduct audience research, A/B testing, and campaign optimisation to improve results.
• Generate regular campaign performance reports and recommend improvements.

3. Analytics & Reporting

• Use Google Analytics 4 (GA4) and Meta reporting and analytics tools to track campaign and audience performance.
• Analyse website traffic, lead sources, user behaviour, conversions, and campaign effectiveness.
• Prepare weekly and monthly digital marketing reports.
• Use data-driven insights to improve marketing strategies and admission conversion rates.

4. Public Relations (PR) & Brand Communication

• Assist in planning and executing PR activities, promotional campaigns, and brand awareness initiatives.
• Coordinate with influencers, local partners, educational communities, and relevant media contacts.
• Support the organisation of promotional events, educational campaigns, and admission drives.
• Draft promotional announcements, press communications, and public-facing brand content when required.

5. Live Class Management

• Coordinate and manage live online classes, webinars, and educational sessions.
• Set up live sessions and manage streaming platforms, cameras, microphones, digital boards, and related equipment.
• Monitor live classes to ensure smooth audio, video, and presentation delivery.
• Coordinate with teachers before and during live sessions to resolve operational issues.
• Record sessions and organise recordings for future use whenever required.

6. Technical Support & Digital Operations

• Provide first-level technical support for live classes, online teaching tools, and digital classroom equipment.
• Troubleshoot connectivity, audio/video, camera, microphone, streaming, and software-related issues.
• Assist teachers with presentation tools, digital boards, online meeting platforms, and recording equipment.
• Support website updates, online forms, lead tracking, and other digital operations as required.
• Identify recurring technical issues and coordinate solutions to minimise disruptions.

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person