Digital Marketing coordinator

About Us

Caddy Storage Systems is a leading Australian supplier of premium vehicle storage and accessory solutions, specialising in van fit-outs to suit any trade, aluminium ute trays, aluminium & fibreglass canopies, toolboxes, underbody storage, roof racks, towing accessories, and vehicle fit-out solutions for trade, fleet, commercial, and recreational customers.

With a reputation built on quality, innovation, and exceptional customer service, Caddy Storage Systems has become a trusted name within the automotive industry. We are committed to delivering practical, durable, and industry-leading solutions that help our customers get more from their vehicles, whether for work or adventure.

About the Role

As our Digital Marketing Coordinator, you will be responsible for managing and coordinating all aspects of Caddy Storage Systems' digital marketing activities. You will work directly with our marketing partners and internal team to drive brand awareness, increase lead generation, improve website performance, and maintain a strong presence across multiple digital channels.

This role is ideal for someone who enjoys managing projects, creating content, analysing performance, and working with multiple external agencies to achieve measurable marketing outcomes.

Key Responsibilities

Search Engine Optimisation (SEO)

• Review, approve, and coordinate SEO strategies with our digital marketing agency (First Page).
• Review and approve blog content, website copy and SEO keywords.
• Participate in monthly marketing meetings and performance reviews.
• Monitor SEO performance and identify opportunities for improvement.
• Provide feedback and direction regarding website enhancements and conversion rate optimisation.

Website Management

• Update company website with new product releases, promotional content, photos, videos, and company news.
• Collaborate with website developers to implement improvements and new functionality.
• Monitor website performance and identify bugs, errors, or user experience issues.
• Coordinate website updates and development projects with Kicking Pixels.

Social Media Management

• Manage and grow company presence across:

  • Facebook
  • Instagram
  • TikTok
  • LinkedIn

• Create and schedule engaging social media content.

• Respond to customer comments, enquiries, and direct messages.

• Monitor engagement and recommend strategies to increase audience growth.

• Boost organic content through paid promotional activity where appropriate.

Paid Advertising

• Monitor, review, and coordinate Google Ads campaigns with our agency partner, Missing Link.
• Monitor, review, and coordinate Meta (Facebook & Instagram) advertising campaigns.
• Analyse campaign performance and provide recommendations for improvement.
• Approve advertising content, budgets, and campaign strategies.

Email Marketing

• Develop and manage email marketing campaigns.
• Create newsletters and promotional email sequences for existing customers.
• Grow customer engagement through targeted email communications.
• Track campaign performance and optimise future campaigns.

Marketing & Promotional Campaigns

• Assist with the development, approval, and rollout of:

  • Product launches
  • Sales campaigns
  • Promotional offers
  • Marketing brochures
  • Product catalogues
  • Brand collateral

• Ensure all marketing materials align with company branding and objectives.

Content & Video Production

• Coordinate promotional video projects with external partners, including Missing Link and Joos Productions.
• Assist with content planning, concept development, and campaign execution.
• Collaborate with creative teams to produce engaging visual and video content.

About You

To be successful in this role, you will have:

• Previous experience in digital marketing, marketing coordination, or a similar role.
• Strong understanding of SEO, Google Ads, Meta Ads, and social media marketing.
• Experience managing websites and working with developers.
• Excellent written and verbal communication skills.
• Strong organisational and project management abilities.
• Experience using email marketing platforms.
• Ability to interpret marketing reports and campaign performance data.
• A proactive attitude with the ability to manage multiple projects simultaneously.
• Graphic design or content creation experience (desirable but not essential).

What We Offer

• Competitive salary package.
• Supportive and growing Australian business.
• Opportunity to work with leading digital marketing agencies and creative partners.
• Career development and progression opportunities.
• Varied and autonomous role with real impact on business growth.
• Friendly and collaborative team environment.

Apply Now

If you're passionate about digital marketing and ready to make a genuine impact within a growing national business, we'd love to hear from you.

Apply now with your resume and a brief cover letter outlining your experience and achievements in digital marketing.