Digital Marketing Coordinator

Digital Marketing Coordinator

Company: OTY Innovations Pvt. Ltd.
Location: Kochi, Kerala
Job Type: Full-time
Experience: 0–2 years

Job Overview

OTY Innovations Pvt. Ltd. is looking for a Digital Marketing Coordinator to support and coordinate our digital marketing activities across paid advertising, SEO, social media, and content marketing.

The ideal candidate should have a good understanding of digital marketing platforms, be creative and analytical, and be comfortable working in a fast-paced startup environment.

Key Responsibilities

• Plan, coordinate, and execute digital marketing activities across multiple platforms.
• Assist in creating and managing Google Ads and Meta Ads campaigns.
• Monitor ad performance, budgets, leads, reach, engagement, and conversions.
• Support SEO activities, including keyword research, on-page SEO, content optimization, and basic off-page SEO.
• Manage and coordinate content for Instagram, Facebook, LinkedIn, and other social media platforms.
• Develop ideas for social media posts, reels, campaigns, captions, and promotional content.
• Coordinate with graphic designers and video editors for marketing creatives.
• Conduct keyword research, competitor analysis, and market research.
• Monitor website performance using Google Analytics and Google Search Console.
• Assist with website content updates and basic SEO optimization.
• Track and prepare basic digital marketing reports and performance insights.
• Monitor social media trends, digital marketing trends, and competitor activities.
• Coordinate with the team to ensure campaigns and marketing tasks are completed on time.

Required Skills

• Basic to good knowledge of Digital Marketing.
• Google Ads – campaign setup, monitoring, and optimization.
• Meta Ads / Facebook & Instagram Ads.
• SEO – keyword research, on-page SEO, off-page SEO, and content optimization.
• Google Analytics and Google Search Console.
• Social Media Marketing and Management.
• Content Marketing and Content Strategy.
• Keyword Research and Competitor Analysis.
• Basic understanding of Google Tag Manager is an advantage.
• Basic knowledge of Canva or other creative tools is an advantage.
• Good understanding of digital marketing metrics such as CTR, CPC, CPM, conversion rate, reach, engagement, and ROI.
• Good communication, coordination, and organizational skills.
• Analytical mindset with attention to detail.

Eligibility

• 0–2 years of experience in Digital Marketing, Social Media Marketing, or a related field.
• Freshers with relevant internships, projects, or practical knowledge are welcome to apply.
• Candidates with hands-on experience in Google Ads, Meta Ads, and SEO will be preferred.

What We Offer

• Hands-on exposure to multiple areas of digital marketing.
• Opportunity to work with a growing startup and creative team.
• Practical experience in paid advertising, SEO, social media, and content marketing.
• Performance-based growth opportunities.

Interested candidates can share their resume at:
[email protected]
WhatsApp: 8138004918

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person