Digital Marketing Coordinator

Key Responsibilities

Social Media Management

• Plan, create, and publish weekly content across MSI Malaysia’s social media channels, including Facebook, Instagram, TikTok, and other relevant platforms.
• Develop creative and engaging local content tailored to the Malaysian market.
• Monitor social media engagement and prepare weekly performance reports and insights.
• Lead brainstorming sessions and develop fresh content ideas to keep the brand relevant and engaging.

Digital Advertising & Budget Management

• Manage META Ads accounts, including META CPAS campaigns, with effective budget allocation and control.
• Monitor campaign performance daily, analyze key metrics, and optimize campaigns to maximize ROI.
• Coordinate with external agencies, platforms, and partners to improve campaign reach and effectiveness.

E-commerce & Website Content

• Maintain and update website content, including product listings, landing pages, promotional banners, and campaign materials.
• Ensure product information is accurate, up-to-date, and optimized for SEO and user experience.
• Collaborate with e-commerce teams to support sales promotions and campaigns across platforms such as Shopee and Lazada.

Sales Promotion & Marketing Support

• Follow up on ongoing sales promotions and marketing campaigns to ensure smooth execution and timely delivery.
• Support the coordination of offline marketing activities, events, and promotional initiatives when required.
• Assist with other marketing projects and activities as assigned.

Market & Competitor Analysis

• Monitor competitors’ digital marketing activities, campaigns, and content strategies.
• Track consumer trends and developments within the Malaysian consumer electronics and PC market.
• Provide regular market insights and recommendations to support MSI’s marketing strategies.

Reporting & Documentation

• Prepare comprehensive weekly and monthly reports covering social media performance, advertising campaigns, budget utilization, and market insights.
• Maintain organized records of marketing assets, campaign results, promotional materials, and inventory.

Cross-functional Collaboration

• Work closely with the Marketing Manager and other departments to align digital marketing activities with overall business objectives.
• Coordinate with internal and external stakeholders to ensure smooth execution of marketing campaigns.
• Support ad hoc marketing projects and tasks as required.

Key Qualifications

• Hands-on experience in META Ads and META CPAS campaigns.
• Strong knowledge and practical experience with Malaysian e-commerce platforms, particularly Shopee and Lazada.
• Strong analytical and problem-solving skills, with the ability to interpret campaign data and optimize performance.
• Experience in consumer electronics, PC, IT, or technology marketing is preferred.
• Professional working proficiency in English, Bahasa Malaysia, and Chinese.
• Valid driving license and willingness to travel locally when required.

Additional Desired Skills

• Basic graphic design and video editing skills for creating engaging digital content.
• Familiarity with marketing automation tools and email marketing platforms.
• Knowledge of SEO best practices and Google Analytics for website traffic analysis.
• Strong organizational and project management skills, with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Creative, proactive, and willing to explore new digital marketing trends and opportunities.