Digital Marketing Executive

The Digital Marketing Executive executes the commercial digital agenda across the SUNRISE Resorts & Cruises portfolio. This role owns the operational delivery of website content, funnel changes, distribution accuracy, and campaign tracking across SUNRISE, Grand Select, Unique Concepts, Meraki, and Art of Food. It sits between commercial strategy and what is live on the site, and it supplies the analysis that shows where conversion is won and lost. The position suits someone precise, technically confident, and comfortable owning the accuracy of systems other teams depend on.

Responsibilities

• Implement and maintain website commercial content: offers, rates, landing pages, and booking entry points.
• Execute funnel and landing page changes, and verify each change after release.
• Monitor page performance, load speed, and journey completion across all brand websites.
• Maintain content accuracy across markets and language versions.
• Support booking engine configuration: rate display, promotion setup, and market-specific rules.
• Monitor rate parity and content consistency across OTAs and direct channels, and escalate discrepancies with supporting evidence.
• Implement and verify UTM tagging, conversion events, and tracking across campaigns and channels.
• Build and deploy CRM campaigns and lifecycle sequences defined in the commercial calendar.
• Support loyalty program digital operations: enrollment flows, member communications, and benefit display.
• Maintain segmentation lists and monitor email deliverability.
• Prepare weekly commercial performance summaries covering sessions, conversion rate, direct booking share, and channel contribution.
• Coordinate with Performance Marketing on landing page and campaign alignment, and with Digital Communications on offer messaging and asset requirements.
• Support new property and new market digital launches.

Desired Candidate Profile

Education: Bachelor's degree in Marketing, Business, Digital Media, or a related field.

Experience: 2 4 years 2 4 years of experience in digital marketing, e-commerce, or a commercial digital role.

Hands-on experience with CMS platforms, ideally including hospitality booking engines.

Working knowledge of Google Analytics 4, Google Tag Manager, and UTM structures.

Experience with CRM or marketing automation tools.

Comfortable working with data in Excel or Google Sheets to a reporting standard.

Excellent written English, with Arabic fluency required.

Commercial digital execution CMS and booking engine operations Tracking implementation and quality assurance Analytics and conversion reporting CRM campaign deployment Distribution and rate parity monitoring Cross-team coordination Precision under volume