Digital Marketing Executive

Job Summary

We are looking for a passionate and result-driven Digital Marketing Executive to manage our online marketing activities. The ideal candidate should have knowledge of SEO, Google Ads, Meta Ads, Social Media Marketing, content creation, and website management. You will be responsible for increasing website traffic, generating leads, improving brand visibility, and executing digital marketing campaigns.

Key Responsibilities

Search Engine Optimization (SEO)

On-Page SEO

• Perform keyword research using SEO tools.
• Optimize title tags, meta descriptions, headers, URLs, and image alt tags.
• Improve website content based on target keywords.
• Create SEO-friendly landing pages and blog content.
• Optimize internal linking structure.
• Improve page loading speed and Core Web Vitals.
• Implement schema markup where applicable.
• Monitor website indexing and crawl issues.
• Perform regular website SEO audits.

Off-Page SEO

• Build high-quality backlinks through ethical link-building techniques.
• Submit websites to relevant business directories.
• Perform guest blogging and outreach activities.
• Create and manage local citations.
• Optimize Google Business Profile.
• Monitor backlink profile and remove toxic backlinks.
• Develop backlink strategies to improve domain authority.
• Perform competitor backlink analysis.

Technical SEO

• Monitor Google Search Console for indexing and coverage issues.
• Configure and monitor XML sitemaps and robots.txt.
• Identify and fix broken links.
• Improve website performance and mobile usability.
• Coordinate with the development team for SEO implementations.

Content Marketing

• Write SEO-optimized blogs and website content.
• Create engaging content for social media campaigns.
• Research trending topics and industry news.
• Repurpose blogs into social media posts, carousels, and videos.

Meta Ads

• Create and manage Meta Ads campaigns.
• Monitor campaign performance and optimize for better results.
• Track conversions and prepare performance reports.

Social Media Marketing

• Create, schedule, and publish posts on social media platforms.
• Manage Facebook, Instagram, LinkedIn, and YouTube pages.
• Increase followers, engagement, and brand awareness.
• Respond to comments and messages.

Website Management

• Update website content using CMS.
• Create landing pages and upload blogs.
• Ensure the website is updated and user-friendly.

Google Business Profile (GMB)

• Manage Google Business Profile listings.
• Publish regular posts and updates.
• Respond to customer reviews professionally.
• Monitor insights and improve local SEO performance.

Analytics & Reporting

• Track website performance using Google Analytics (GA4).
• Monitor keyword rankings using SEO tools.
• Analyze user behavior and website traffic.
• Prepare weekly and monthly performance reports.
• Track social media engagement and ROI.

Skills Required

• Knowledge of SEO (On-Page & Off-Page)
• Google Ads and Meta Ads
• Social Media Marketing
• Google Analytics (GA4)
• Google Search Console
• WordPress or CMS
• Content Writing
• Basic Graphic Design knowledge (Canva is a plus)
• Good communication and analytical skills

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 1–3 years of experience in Digital Marketing.
• Digital Marketing certifications are an added advantage.