Digital Marketing Executive

Role & responsibilities

• Own and manage the company website - content updates, product pages, campaign landing pages, on-page SEO and lead capture forms.
• Manage the IndiaMART catalogue end to end; monitor buy-leads daily and route every enquiry to the sales team the same business day.
• Plan and publish content across Instagram, Facebook, LinkedIn and YouTube for the corporate gifting business and the 11 Strokes brand.
• Shoot and edit short-form product videos and reels in-house, including scripting, editing, subtitles, voice-over and thumbnails.
• Set up, run and optimise Google Ads and Meta Ads campaigns, including lead form and click-to-WhatsApp campaigns, as required.
• Plan and execute email marketing campaigns to the reseller network and corporate database; track open, click and response rates.
• Run WhatsApp marketing on the official WhatsApp Business API, including template approvals, segmented broadcasts, auto-replies and chatbot flows.
• Create brochures, catalogues and product bundles on a timely basis so ready marketing content is always available.
• Conduct one-to-one and one-to-many video calls with the reseller network to educate them on the product range and new launches.
• Use AI tools for copywriting, image generation, video editing, research and campaign analysis, and for building the marketing plan and content calendar.
• Maintain tracking hygiene across Google Analytics, Search Console, Meta Pixel, Google Tag and UTM tagging on every campaign.
• Log every digital lead in the CRM with correct source tagging and report weekly on leads by channel, cost per lead and conversion.
• Achieve the monthly qualified lead target from all digital channels.

Preferred candidate profile

• Any Graduate with a minimum of 1 year of hands-on experience in digital marketing, performance marketing or social media marketing.
• Practical, demonstrable experience with a range of AI tools for content, copy, image and video work - this is a key requirement for the role.
• Ability to independently create short-form video content (reels and shorts) for products, including shooting and editing.
• Working knowledge of website/CMS management, basic SEO and Google Analytics.
• Hands-on experience running Google Ads and/or Meta Ads campaigns with an understanding of cost per lead.
• Exposure to email marketing tools and WhatsApp Business API or broadcast platforms.
• Good written English for ad copy, captions, emails and broadcast messages.
• Comfortable with MS Excel / Google Sheets for campaign reporting.
• Good to have: IndiaMART lead handling, B2B or corporate gifting exposure, Canva or Photoshop skills, marketplace content experience (Amazon / Flipkart).