Digital Marketing Executive

Role & responsibilities

1. Keyword Research

• Identify high-volume, relevant keywords using tools like Google Keyword Planner, SEMrush, or Ahrefs.
• Analyze keyword competition and trends.
• Suggest keywords for website content, blogs, and campaigns.

2. On-Page Optimization

• Optimize meta tags (title, description, headers).
• Improve internal linking structure.
• Ensure content is SEO-friendly and aligns with keyword strategy.
• Monitor and fix HTML tags, URL structures, image alt text, etc.

3. Off-Page Optimization

• Develop link-building strategies (e.g., guest blogging, outreach).
• Analyze backlinks using tools like Ahrefs or Moz.
• Maintain healthy backlink profiles and remove toxic links.

4. Technical SEO

• Monitor website speed and performance.
• Identify crawl errors, broken links, and indexing issues using tools like Google Search Console.
• Work with developers to fix site architecture, mobile usability, and schema markup.

5. Content Strategy

• Coordinate with content writers to ensure content aligns with SEO strategies.
• Optimize existing content to boost performance.
• Suggest content topics based on keyword gaps or opportunities.

6. Analytics & Reporting

• Track keyword rankings, traffic, bounce rates, and conversions.
• Use tools like Google Analytics and Google Search Console for performance tracking.
• Generate SEO performance reports and make data-driven recommendations.

7. Competitor Analysis

• Research competitors SEO strategies.
• Identify strengths, weaknesses, and opportunities for growth.

8. Staying Updated

• Keep up with the latest SEO trends, algorithm updates, and best practices.

Preferred candidate profile

• Proven 0-1 years of experience in SEO Link Building.
• Solid understanding of search engine algorithms and ranking factors.
• Experience with Google Analytics (GA4), Google Search Console.
• Experience in other SEO tools such as Ubersuggest, SEMrush, Ahrefs, Seo Moz etc.
• Familiarity with on-page and off-page optimization techniques.
• Ability to analyze data and identify trends and opportunities.
• Strong communication and collaboration skills.