Digital Marketing Executive

🚀 We’re Expanding in KL & Selangor!

We’re Hiring: Digital Marketing Executive (Local & Growing Global Market Focus)

• Company: Standard Language Centre
• Work Location: Bandar Baru Ampang (HQ)
• Salary: RM 3,000 – RM 3,500 / month

About Us

Standard Language Centre is a dynamic educational institution in Malaysia specializing in quality, flexible, and affordable language training and cultural development programmes. Driven by our motto, "Non quantitas, sed qualitas" (Not quantity, but quality), we deliver high-impact language courses across the nation.

Role Overview

We are looking for a versatile, creative Digital Marketing Executive to drive student acquisition across both our domestic Malaysian audience and our growing global market. You will formulate localized digital strategies, manage cross-border social platforms, run targeted ad campaigns, and drive lead generation for our language programmes.

Key Responsibilities

• Dual-Market Strategy: Plan, execute, and optimize paid ad campaigns tailored separately for the local Malaysian market and key foreign student segments in our growing global market.
• Cross-Platform Management: Manage daily operations across both local/Western platforms (Facebook, Instagram, Google Ads, TikTok) and international platforms (Xiaohongshu/Rednote, Douyin, WeChat).
• Localized Content Creation: Produce engaging graphics, short-form videos (Reels/TikTok/XHS), and compelling copy adapted to diverse student demographics.
• Budget & Campaign Optimization: Track ad spend ROI, test creative variations, and refine targeting strategies for peak lead conversion across all target regions.
• Brand Consistency: Maintain unified brand standards across all online channels and physical marketing collateral.

Requirements

• Language Proficiency: Full working proficiency in English and Chinese-language copywriting. Ability to craft native-level ad copy and content tailored to foreign and East Asian social platforms (XHS/WeChat/Douyin).

• Education: Diploma or Bachelor’s Degree in Marketing, Business, Communications, or related fields.

• Experience: Minimum 2 years in digital marketing, with direct experience handling multi-channel digital campaigns and international social media management.

• Technical Skills:

  • Hands-on expertise running Meta Ads (FB/IG), Google Ads, TikTok Ads, and Xiaohongshu (Rednote) ads.
  • Proficiency in design tools (Canva, Photoshop, Illustrator) and short-form video editors (CapCut, Premiere Pro).

How to Apply

Send your CV and portfolio link (graphics, copywriting, or video work) to [email protected]