Digital Marketing Executive

Roles and Responsibilities

• Create engaging content for various audiences through blog posts, articles, product descriptions, email newsletters, and website copywriting.
• Manage paid advertising campaigns on Google AdWords and other search engines to drive traffic and conversions.
• Collaborate with influencers to create sponsored content that aligns with brand goals.
• Analyze campaign performance using analytics tools like Google Analytics to optimize ad spend and improve ROI.
• Develop and execute digital marketing strategies across social media platforms, including Facebook, Instagram, LinkedIn, Twitter, and YouTube.

Desired Candidate Profile

• 3-6 years of experience in digital marketing or a related field.
• Strong understanding of SEO principles (search engine optimization) and ability to apply them effectively.
• Proficiency in creating high-quality written content for various formats (blog posts, articles, etc.).
• Experience managing paid advertising campaigns on multiple platforms (Facebook Ads Manager).
• Familiarity with social media optimization techniques (SMO) for maximum online visibility.