Digital Marketing Executive

Job Summary

We are seeking a proactive and results-driven Digital Marketing Executive to manage social media, performance marketing, content creation, and customer engagement initiatives. The ideal candidate should have hands-on experience in digital marketing campaigns, lead generation, analytics, and brand promotion across various online platforms.

Responsibilities

• Manage and grow the companys social media presence across LinkedIn, Facebook, Instagram, and other platforms.
• Plan, execute, and optimize digital marketing campaigns, including Google Ads, Meta Ads, and LinkedIn Ads.
• Create engaging content for social media, email campaigns, WhatsApp marketing, and promotional activities.
• Monitor campaign performance using Google Analytics and other reporting tools.
• Support SEO, SEM, and lead generation initiatives.
• Conduct market research and competitor analysis to improve marketing effectiveness.
• Collaborate with internal teams to ensure consistent branding and communication.

Requirements

• Digital Marketing Executive
• Experience: 2 3 years
• Location: Chennai
• Work Mode: work-from-office
• Department: Marketing
• Employment Type: full-time
• Notice Period: Immediate

Required Skills and Experience

• Bachelors degree in Marketing, Business, Communications, or a related field.
• 2 3 years of experience in Digital Marketing, Social Media Management, or Performance Marketing.
• Strong knowledge of SEO, SEM, PPC, Google Ads, Google Analytics, and social media marketing.
• Excellent communication, analytical, and multitasking skills.
• Experience in email marketing and customer engagement campaigns.

Good to have

• Graphic design skills using Canva, Photoshop, Illustrator, or similar tools.
• Experience in creating social media creatives, marketing collateral, and basic video editing.

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