Digital Marketing Executive

Digital Marketing Executive (0-1 Year Experience)

Location - Pune (Work from Office)
Employment Type - Full-Time

About Us

iOCFO Consulting Pvt. Ltd. is a leading consulting firm specializing in Office of the CFO transformation, Enterprise Performance Management (EPM), SAP, CCH Tagetik, Analytics, and Finance Transformation solutions. We work with global clients to deliver innovative technology-driven finance solutions.

Job Summary

We are looking for a creative and enthusiastic Digital Marketing Executive to support our marketing initiatives and strengthen our online presence. The ideal candidate should have a passion for digital marketing, social media, content creation, and lead generation. This role offers an excellent opportunity to learn and grow in the B2B technology consulting industry.

Key Responsibilities

• Manage and grow the company's presence across LinkedIn and other social media platforms.
• Create engaging content including social media posts, banners, blogs, email campaigns, and promotional materials.
• Assist in planning and executing digital marketing campaigns.
• Optimize website content for SEO and monitor website performance.
• Execute email marketing campaigns and maintain marketing databases.
• Support lead generation activities through digital channels.
• Coordinate with internal teams for branding, recruitment campaigns, and event promotions.
• Monitor campaign performance using analytics tools and prepare performance reports.
• Research industry trends, competitor activities, and emerging digital marketing practices.
• Maintain brand consistency across all digital platforms.

Required Skills

• Basic understanding of Digital Marketing concepts.
• Knowledge of SEO, SEM, and Social Media Marketing.
• Familiarity with Google Analytics and Google Search Console is an advantage.
• Understanding of LinkedIn marketing and content strategy.
• Basic knowledge of Canva, Adobe Express, or similar design tools.
• Good content writing and communication skills.
• Basic knowledge of WordPress or website management is a plus.
• Strong analytical and creative thinking abilities.
• Willingness to learn new marketing tools and technologies.

Preferred Qualifications

• Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
• Certification in Digital Marketing (Google, HubSpot, Meta, or similar) is preferred.
• Internship or project experience in digital marketing is an added advantage.

What We Offer

• Hands-on exposure to B2B technology and consulting marketing.
• Opportunity to work with SAP and CCH Tagetik consulting practices.
• Learning and career growth opportunities.
• Collaborative and professional work environment.
• Exposure to digital branding, recruitment marketing, and corporate communications.

Preferred Candidate Profile

• Creative and self-motivated.
• Strong written and verbal communication skills.
• Detail-oriented with good organizational skills.
• Ability to work independently as well as in a team.
• Positive attitude with a willingness to learn and adapt.