Digital Marketing Executive

Digital Marketing Executive Roles & Responsibilities

• Plan, execute, and optimize Meta Ads sales campaigns on Facebook and Instagram.
• Manage lead generation and conversion-focused campaigns to achieve sales objectives.
• Monitor and optimize audience targeting, budgets, creatives, CPL, conversions, and ROAS.
• Coordinate with the creative team for ad creatives and campaign requirements.
• Use Meta Ads Manager, Meta Business Suite, Excel, and Google Sheets for campaign management and reporting.
• Conduct market and competitor research to identify new audiences and campaign opportunities.
• Prepare performance reports and implement strategies to improve leads, sales, and ROI.
• Stay updated with Meta Ads policies, platform updates, and digital marketing trends.Role & responsibilities