DIGITAL MARKETING EXECUTIVE

Key Responsibilities

Digital Marketing

• Plan, execute, and optimize digital marketing campaigns across Google Ads, SEO, website, and social media.
• Manage website updates, landing pages, and campaign content to improve traffic and lead generation.
• Monitor campaign performance and recommend optimization strategies based on data insights.

Social Media & Content

• Manage the company's social media platforms (Facebook, Instagram, TikTok, etc.).
• Develop monthly content calendars and coordinate engaging digital content.
• Support physician branding initiatives, educational content, and video production projects.
• Work closely with internal teams, doctors, designers, and agencies to deliver high-quality marketing campaigns.

Marketing Coordination

• Liaise with external marketing agencies, vendors, and creative partners to ensure timely campaign execution.
• Coordinate marketing materials, promotional campaigns, and digital assets across multiple platforms.

Performance & Analytics

• Track and analyze campaign performance using Google Analytics, Google Ads, and social media insights.
• Prepare weekly and monthly marketing reports with actionable recommendations.
• Drive continuous improvement in website traffic, lead generation, social media engagement, and overall campaign performance.