Digital Marketing Executive

Key Responsibilities

• Social Media Management – Plan, execute, and maintain engaging social media content across key digital platforms to boost brand visibility, audience reach, and interactive engagement
• Website Content & E-Commerce Operations – Oversee day-to-day website updates, including product listing uploads, promotional banner placements, and visual content refreshes to ensure a seamless online customer journey
• Performance Marketing (SEM & Paid Channels) – Assist with the setup, monitoring, and ongoing optimization of Search Engine Marketing (SEM) and paid campaigns, tracking key performance metrics to maximize ROI
• CRM & Lifecycle Support – Support the Marketing Assistant Manager in deploying targeted CRM initiatives, automated member touchpoint journeys, and audience segmentation strategies
• Performance Tracking & Analytics – Track and analyze website traffic and campaign performance using Google Analytics and performance tools, producing regular insights to identify continuous growth opportunities
• Cross-functional Collaboration – Work closely with internal design and purchase teams, as well as external vendors and partners, to ensure smooth end-to-end execution of marketing campaigns and projects

Requirements

• Bachelor’s degree in Business Administration, Marketing, Communications, or a related discipline
• 2–3 years of experience in digital marketing and social media management, preferably within the retail, consumer, or lifestyle sectors
• Solid knowledge of digital marketing metrics and analytics tools (e.g., Google Analytics); hands-on experience in SEM and SEO is highly preferred
• Strong written and spoken communication skills in both English and Chinese; ability to convey brand voice effectively across media channels
• A team player, self-motivated, able to work in a fast pacing working environment, detail-minded, motivated and willing to learn
• Excellent communication and interpersonal skills