Digital Marketing Executive

About Us:

MACTION Sdn. Bhd. is a dynamic executive training institution dedicated to empowering businesses, entrepreneurs, and franchises through impactful, results-driven programs. As we continue to grow, we are seeking a passionate and results-oriented Digital Marketing Executive to strengthen our brand presence, engage clients, and drive business growth across digital platforms.

**Role Overview:**The Digital Marketing Executive will play a key role in strategizing, executing, and optimizing digital marketing campaigns, with a strong focus on Meta Ads (Facebook & Instagram), Google Ads (SEM), and SEO. The ideal candidate is analytical, creative, and results-oriented, with a proven ability to translate data into actionable marketing insights.

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies aligned with MACTION’s business goals.
• Plan, execute, and optimize Meta Ads and Google Ads (Search, Display, YouTube) campaigns to drive traffic, engagement, and conversions.
• Execute and refine SEO strategies (on-page, off-page, and technical) to improve website visibility and search rankings.
• Monitor, analyze, and report campaign performance metrics, providing actionable insights to improve ROI.
• Create, manage, and optimize engaging content across social media, website, and email platforms to support brand storytelling and lead generation.
• Conduct market and keyword research to identify opportunities and optimize campaign targeting.
• Collaborate with internal teams (sales, operations, and training) to ensure marketing activities align with business objectives.
• Stay updated on the latest trends, algorithms, and tools in digital marketing to maintain a competitive edge.

Requirements:

• Minimum 2 years of experience in digital marketing, with proven success in Meta Ads, Google Ads (SEM), and SEO.
• Strong analytical and optimization skills with experience using Meta Ads Manager, Google Ads, Google Analytics, and SEO tools (e.g., SEMrush, Ahrefs, or Google Search Console).
• Bachelor’s Degree/Diploma in Marketing, Business, Communications, or a related field.
• Excellent written and verbal communication skills in English and Malay; Mandarin proficiency is a strong advantage.
• Creative, organized, and results-driven individual with strong attention to detail and initiative.
• Experience with TikTok Ads, CPAS, or other social media platforms will be an added advantage.