Digital Marketing Executive

As a key member of our expansive Global Marketing team based in our Hong Kong headquarters, the Digital Marketing Executive will spearhead the end-to-end strategy, execution, and continuous optimization of our global email marketing campaigns and automated customer lifecycle workflows.

Working in close synergy with our offices worldwide and cross-functional regional hubs, the successful candidate will play a vital role in leveraging data-driven personalization and advanced segmentation to deliver targeted, high-impact digital communications that captivate global audiences, accelerate lead generation, and drive long-term customer retention. This dynamic position offers an exciting opportunity for international exposure, placing you at the forefront of our global digital engagement initiatives.

Job Descriptions

Plan, execute, and optimize email marketing campaigns to drive customer engagement, lead generation, conversions, and retention.

• Develop compelling, customer-focused email content that aligns with brand guidelines and marketing objectives.
• Design, build, and maintain automated email workflows, including onboarding, lead nurturing, re-engagement, and customer lifecycle campaigns.
• Segment email audiences, manage subscriber databases, and maintain list hygiene to deliver personalized and targeted communications.
• Monitor, analyze, and report on campaign performance using key metrics, providing actionable insights and recommendations for continuous improvement.
• Conduct A/B testing on subject lines, email content, layouts, calls-to-action, audience segmentation, and send times to maximize campaign effectiveness.
• Perform quality assurance (QA) testing to ensure emails display correctly across devices, browsers, and email clients, while resolving any delivery or rendering issues.
• Ensure all email marketing activities comply with applicable privacy regulations, anti-spam requirements, and industry best practices.
• Collaborate with cross-functional teams, including Marketing, Design, Content, and Product, to develop and execute integrated marketing campaigns.
• Analyze customer behavior, engagement trends, and campaign data to identify opportunities for personalization, segmentation, and performance optimization.
• Conduct market and competitor research to stay current with email marketing trends, emerging technologies, and best practices.
• Prepare campaign reports, dashboards, and maintain documentation, templates, and workflow processes to support operational efficiency and consistency.
• Support the implementation, integration, and continuous optimization of email marketing platforms, automation tools, and related technologies.

Job Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum 2 years of experience in email marketing, CRM marketing, or a related digital marketing role.
• Excellent written and verbal communication skills in English and Chinese, with strong copywriting skills and attention to detail.
• Proficiency in email marketing platforms, preferably Salesforce Marketing Cloud (SFMC). Experience with other platforms such as Mailchimp, ActiveCampaign, Amazon Pinpoint, GetResponse, or similar tools is an advantage.
• Experience with Salesforce CRM or other customer relationship management (CRM) platforms is preferred.
• Good understanding of email marketing best practices, including audience segmentation, personalization, automation, A/B testing, campaign optimization, and email deliverability.
• Basic knowledge of HTML and CSS for email development and troubleshooting is an advantage.
• Experience analyzing campaign performance and translating data into actionable insights.
• Familiarity with email marketing compliance and privacy regulations is an advantage.
• Proficient in Microsoft Excel and PowerPoint for reporting and campaign analysis.
• Strong organizational, analytical, and time management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Self-motivated, adaptable, and able to work independently as well as collaboratively in a dynamic environment.
• Flexible and responsive to evolving business priorities, with the ability to support time-sensitive projects when required.

We offer an exciting career opportunity and competitive remuneration to the successful candidate. Please send us your detailed Resume together with 2 - 3 samples of analytical or market-focused writing, current and expected salary by clicking “Apply Now”

All information provided will be treated in strict confidence and used solely for the recruitment purposes