Digital Marketing Executive

Role Overview

Beaconhouse is seeking a creative, proactive, and results-driven Digital Marketing Executive to support the development and execution of digital marketing initiatives across our schools.

The role will focus on creating engaging photo, video, graphic, and written content, managing social media platforms, supporting digital campaigns and school events, and using marketing insights to strengthen brand awareness, generate enquiries, and increase engagement.

Location: Beaconhouse Regional Office Malaysia
Department: Marketing
Reports to: Head of Marketing

Key Responsibilities

• Develop and execute engaging social media and content strategies across platforms including Facebook, Instagram, LinkedIn, YouTube, and other relevant channels.
• Plan, photograph, and produce video content showcasing school life, events, activities, and student experiences.
• Create and edit graphics, videos, photography, and copywriting for social media, websites, newsletters, and other marketing materials.
• Manage day-to-day social media activities, including scheduling, monitoring, audience engagement, and responding to enquiries or comments.
• Develop and support digital campaigns, competitions, and promotional initiatives to increase brand awareness and school enquiries.
• Update and maintain school website content, including news, banners, events, calendars, galleries, and other information.
• Support school events, Open Days, education fairs, roadshows, orientations, workshops, and community initiatives through content creation and marketing activities.
• Monitor social media and digital marketing performance, analyse engagement data, and recommend improvements.
• Conduct competitor and market research to identify trends, opportunities, and emerging digital marketing practices.
• Collaborate with the Marketing, Enrolment, Admissions, and School Leadership teams to deliver effective campaigns and initiatives.
• Assist with marketing reports, administrative tasks, and other projects as required.

Requirements

• Diploma or Bachelor's Degree in Marketing, Mass Communication, Advertising, Media, or a related field.
• 1–3 years of relevant digital marketing experience.
• Strong skills in photography, videography, video editing, graphic design, and copywriting.
• Proficiency in creative software such as Adobe Illustrator and Premiere Pro is an advantage.
• Good understanding of social media platforms, digital marketing tools, content creation, and online engagement.
• Strong communication, interpersonal, planning, organisational, and coordination skills.
• Creative, innovative, proactive, and results-oriented with strong attention to detail.
• Able to work independently while collaborating effectively with multiple teams.
• Fluent in English and Bahasa Malaysia; Mandarin is an added advantage.

Key Attributes

We are looking for someone who is:

• Creative and digitally savvy.
• Energetic, proactive, and self-motivated.
• Flexible and adaptable in a fast-paced environment.
• Customer- and audience-focused.
• Analytical and results-oriented.
• Well organised with strong self-discipline.
• Confident in taking ownership of projects from concept to execution.

What You Will Contribute

You will play an important role in strengthening Beaconhouse's digital presence and brand engagement, creating compelling content that showcases our schools and supporting marketing initiatives that drive awareness, enquiries, and enrolment.

SAFEGUARDING STATEMENT:

• The school takes safeguarding children very seriously.
• All staff will be subject to rigorous checks.
• The interview process will include safeguarding and staff conduct.

We look forward to working with you.