Digital Marketing Executive

About the Role

We are looking for a creative and performance-driven Digital Marketing Executive to manage and execute digital marketing activities across multiple platforms. The ideal candidate should have hands-on experience in Google Ads, Meta Ads, LinkedIn marketing, and branding.

Key Responsibilities

* Plan, execute, and monitor digital marketing campaigns across Google Ads, Meta Ads, and LinkedIn.

* Manage paid advertising campaigns to generate leads, improve engagement, and achieve business objectives.

* Conduct keyword research, audience targeting, campaign optimization, and performance analysis.

* Monitor campaign metrics such as CPC, CTR, CPL, conversions, and ROI.

* Develop and implement social media and digital branding strategies.

* Coordinate with creative/content teams for ad creatives, posts, banners, and promotional content.

* Manage and improve the companys online brand presence.

* Prepare regular campaign performance reports and provide actionable insights.

* Stay updated with the latest digital marketing trends, advertising tools, and platform updates.

* Support overall marketing initiatives and contribute innovative ideas for brand growth.

Required Skills

* Hands-on knowledge of Google Ads and Meta Ads.

* Working knowledge of LinkedIn Ads/Marketing.

* Strong understanding of digital marketing and branding.

* Knowledge of campaign optimization and lead generation.

* Good analytical and reporting skills.

* Strong communication and coordination skills.

* Ability to work independently as well as with a team.

* Creative mindset with a results-oriented approach.