Digital Marketing Executive

Job Highlights

• 5-day work week (11:00 AM – 7:00 PM, including 1-hour lunch break)
• General Holidays & Annual Leave
• Generous staff discount & perks
• Friendly & flat management with a creative team culture

About the Role

We are looking for a creative and results-driven Digital Marketing Executive to elevate our brand presence. You will lead our social media strategy, create engaging short-form content, drive KOL/brand partnerships, and optimize digital traffic to boost our e-commerce growth.

Key Responsibilities

• Social Media & Content Strategy: Plan and execute creative content across platforms (IG, Threads, etc.) to drive follower growth. Independently handle copywriting, visual styling, and short-form video production (Reels).
• KOL Marketing & Partnerships: Plan and execute influencer seeding campaigns. Proactively initiate co-branding partnerships and maintain strong relationships with KOLs and media.
• E-commerce Traffic & Analytics: Drive targeted traffic to our Shopify official store. Monitor channel KPIs (social metrics, traffic sources, CTR, ROI) to optimize marketing performance.

Requirements

• Experience: 2+ years of relevant experience in digital marketing or social media (Fashion / Retail / Streetwear background is highly preferred).
• Content Creation: Strong hands-on experience in short-form video editing (Reels/CapCut/Premiere) and visual styling.
• Industry Passion: High sensitivity to streetwear culture, fashion trends, and social media algorithms (especially Reels & Threads).
• Soft Skills: Excellent copywriting skills in Traditional Chinese and English, proactive, and trend-sensitive.
• Nice-to-haves (Plus): Experience with Shopify analytics, GA4, or basic SEO/SEM knowledge.

About us

sense was founded in 2011, based in Hong Kong. Primarily focuses on casual clothing styles. Everyone's sense is also unique. Everyone will get different feelings even looking in the same direction. We believe that fashion is the same and should not be defined.

If you are a motivated digital marketing professional looking to advance your career with a dynamic organisation, we would love to hear from you. Apply now to join the sense team.