Digital Marketing Executive

Job Position: Digital Marketing Executive

Employment Type: Full Time Salary: Based on interview performance and skill set

Location: Science City, Ahmedabad

Experience: 2-3 years

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across digital platforms.

• Manage and grow the company's social media presence through engaging campaigns.

• Develop and execute influencer marketing initiatives to increase brand awareness.

• Oversee website marketing activities to improve traffic, engagement, and conversions.

• Generate qualified leads through various digital marketing channels. • Plan and manage email and WhatsApp marketing campaigns.

• Implement and optimize SEO and SEM strategies to improve search engine rankings and online visibility.

• Monitor campaign performance, analyze key metrics, and prepare performance reports.

• Coordinate with external marketing agencies and vendors to ensure timely execution of campaigns.

• Stay updated with the latest digital marketing trends and recommend innovative marketing strategies.

• Collaborate with cross-functional teams to achieve business and marketing objectives.

• Support additional digital marketing initiatives and projects as required.

Education Required

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, Mass Communication, Advertising, or a related field.

• MBA/PGDM in Marketing will be an added advantage.

• Google Ads, Meta Blueprint, Google Analytics (GA4), HubSpot, or other digital marketing certifications are preferred.

• Strong understanding of digital marketing concepts, online advertising, SEO, SEM, and social media platforms.