Digital Marketing Executive

Role & responsibilities
1. LinkedIn Content & Marketing

• Create and publish engaging LinkedIn posts to build brand awareness and thought leadership.
• Research relevant industry topics, trends, and content ideas.
• Assist in developing a consistent LinkedIn content calendar.
• Monitor engagement and identify opportunities to improve content performance.

2. Instagram Content

• Plan and create Instagram content including posts, carousels, reels, stories, and other formats.
• Coordinate with the team to understand upcoming campaigns, announcements, and initiatives.
• Research trends, hashtags, and content formats relevant to our audience.
• Track content performance and suggest improvements.

3. Email Marketing

• Assist in creating and sending marketing emails and newsletters.
• Help build and maintain email lists and audience segments.
• Draft email copy, subject lines, and calls-to-action.
• Track metrics such as open rates, click-through rates, and conversions.
• Support lead nurturing and follow-up campaigns.

4. Business Development Support

• Research potential clients, partners, and business opportunities.
• Assist with lead generation and prospect research.
• Support outreach through LinkedIn and email.
• Maintain and update prospect/lead databases.
• Help prepare company presentations, proposals, and outreach materials.
• Assist the business development team with follow-ups and coordination.

5. General Marketing Support

• Support marketing campaigns and initiatives across different channels.
• Conduct competitor and market research.
• Help maintain marketing materials and content libraries.
• Analyze basic marketing metrics and prepare reports.
• Contribute new ideas to improve our marketing and lead-generation effort

Preferred candidate profile

• Strong written and verbal communication skills.
• Good understanding of social media platforms, especially LinkedIn and Instagram.
• Interest in content creation, digital marketing, and business development.
• Ability to write clear, engaging, and professional content.
• Comfortable using tools such as Canva, Google Workspace, or similar platforms.
• Basic understanding of email marketing is a plus.
• Strong research and organizational skills.
• Proactive attitude with a willingness to learn and experiment.
• Ability to work independently while collaborating with the team.
• Prior experience managing social media pages, creating content, writing emails, or doing outreach is a plus.
• Familiarity with tools such as Canva, Mailchimp, HubSpot, LinkedIn, Instagram, or Google Analytics is an advantage.