Digital Marketing Executive

Are you ready to gain real-world experience in digital marketing?

Join a fast-paced, collaborative environment where you can learn, contribute, and grow. As a Digital Marketing, you will gain hands-on experience in marketing campaigns, social media, website operations, and market research for the Beyblade X brand.

Job Responsibilities:
●      Content Marketing – Conceptualize, plan, create and edit content for social media platforms (TikTok, Facebook, Instagram, YouTube, Community groups)

●      Social media channels management (TikTok, Facebook, Instagram, YouTube, Community groups, etc.) – Co-manage and execute content creation and query responses across all social media channels and owned platforms.

●      Influencer/KOL/KOC Marketing – Monitor and lookout for influencers to collaborate and promote products/web sign-up/campaigns.

●      Digital campaign – Plan, manage and monitor the performance of digital campaign or contest (including liaising with third parties)

●      Manage and optimize paid advertising campaigns (search, social, display), ensuring performance meets KPIs for impressions, reach, CTR, CPC, conversions, and budget utilization.

●      Regularly update content for the website and schedule for email marketing.

●      Reporting and analytics – Analysing data, providing insights and observations for improvement for campaigns, media buy, website, social media channels and e-commerce.

●      Work closely with relevant departments to ensure digital marketing campaigns are aligned with business objectives.

●      Stay updated and be proactive in providing digital marketing trends, platform updates, AI technologies, and industry best practices.

●      Assist in managing SEO, website visibility, and online brand presence.

●      Any other tasks as assigned by the management.

Requirement:
●      A recognised Bachelor's Degree in Marketing, Mass Communication, Business, Digital Media or other related disciplines. Diploma holders with relevant working experience will be considered.

●       Familiarity with major social media platforms (e.g. Facebook, Instagram,, YouTube, and TikTok)

●       Proficiency in tracking & analytics, including setting up Meta Pixel, Google Analytics, TikTok Pixel, and other tracking tools.

●       Familiarity with any of the following - Adobe Creative Cloud (e.g. Photoshop, Illustrator, Premiere Pro), CapCut, Canva or similar creative and video editing tools is an added advantage.

●       Basic understanding of website management (UI/UX or CMS platforms) and SEO is an added advantage.

●       Good written and verbal communication skills in English, with the ability to prepare clear presentations and reports.

●       Data-driven mindset – ability to analyze performance metrics and optimize campaigns for maximum ROI.

●       Able to travel when required.

●       Proactive problem-solving attitude, with a keen interest in continuously learning and improving.

●       Degree holder: Bachelor's degree in Advertising, Marketing, Communications, or related field.

If you are interested in this position, please submit your resume to [email protected]. We look forward to reviewing your application.