Digital Marketing Executive

JOB DESCRIPTION – DIGITAL MARKETING EXECUTIVE

Company: VGP Heritage Pvt. Ltd.
Location: Injambakkam, Chennai – ECR
Department: Marketing
Reporting To: Management / Marketing Head

Job Summary

Responsible for managing VGP Heritage’s digital presence, promoting the resort, restaurants, events, weddings and other offerings, generating leads, and improving online visibility and bookings.

Roles & Responsibilities

• Manage Instagram, Facebook, YouTube, Google Business Profile and other digital platforms.
• Plan and execute social media content, including posts, reels, stories and promotional videos.
• Create and manage paid advertising campaigns on Google Ads, YouTube Ads, Meta Ads (Facebook & Instagram) and other platforms.
• Handle audience targeting, retargeting, lead generation, campaign optimization and budget management.
• Monitor CPC, CPM, CTR, CPL, conversions and ROAS and improve campaign performance.
• Promote rooms, restaurants, weddings, banquets, corporate events, offers and special promotions.
• Coordinate with the videographer, designer, sales and operations teams for content and campaigns.
• Generate and track digital enquiries and ensure proper follow-up with the concerned team.
• Manage Google reviews, online reputation and customer engagement.
• Maintain the monthly content calendar and ensure timely posting.
• Track competitors, social media trends and new digital marketing opportunities.
• Prepare weekly/monthly digital marketing reports for Management.

Required Skills

• 1–3 years of experience in Digital Marketing preferred, preferably in hospitality.
• Strong practical knowledge of Google Ads, YouTube Ads and Meta Ads is mandatory.
• Knowledge of Google Analytics, Meta Business Suite, SEO and Google Business Profile.
• Good understanding of lead generation, conversion tracking, remarketing and ROI.
• Good content creation, communication and analytical skills.
• Knowledge of Canva and basic video editing will be an advantage.
• Creative, proactive and able to work independently and meet deadlines.

Contact: Nijusha

7550036140

Pay: From ₹20,233.07 per month

Benefits:

• Food provided

Work Location: In person