Digital Marketing Executive

• Full-Time | On-Site

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About the Role

Competitive Cracker is looking for a creative and performance-driven Digital Marketing Executive to strengthen our online presence, generate quality leads and promote our courses and training programmes.

Key Responsibilities

• Plan and manage digital campaigns across Google Ads, Meta Ads and YouTube Ads.
• Generate and manage quality leads for courses and training programmes.
• Manage social media platforms including Instagram, Facebook, LinkedIn and YouTube.
• Monitor and optimise paid campaigns with a focus on ROI and conversions.
• Coordinate with content and design teams for marketing campaigns and creatives.
• Manage WhatsApp and email marketing campaigns.
• Monitor website traffic and support landing-page conversion optimisation.
• Track campaign performance and prepare regular reports.
• Support brand awareness, student acquisition and promotional activities.

Requirements

• Bachelors degree in Marketing, Business, Mass Communication or a related field.
• 1-2 years of experience in Digital Marketing.
• Hands-on experience with Google Ads and Meta Ads.
• Basic knowledge of SEO, SEM and content marketing.
• Understanding of Google Analytics and conversion tracking.
• Strong analytical, communication and problem-solving skills.
• Performance-driven approach with the ability to work in a fast-paced environment.

Preferred Skills

• Experience in EdTech, online courses, coaching or training.
• Knowledge of CRM and lead-management tools.
• Familiarity with Canva or basic creative-design tools.
• Understanding of performance marketing and lead-generation strategies.
• Digital Marketing certifications will be an added advantage.

Interested candidates can apply with their updated CV and relevant experience details.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.