Digital Marketing Executive

Job Description - Digital Marketing Executive/Manager Company: Utech Solar

Department: Marketing

Location: [Location]

Experience: 2-5 Years

Employment Type: Full-Time

About The Role Utech Solar is looking for a performance-driven Digital Marketing professional to manage and strengthen our online presence and generate quality leads through digital channels.

The ideal candidate should have hands-on experience in Google Ads, Meta Ads, website management, SEO, Google Business Profile, and online brand building . Experience in the solar, renewable energy, electrical, EPC, or related industry will be an added advantage.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Google Ads and Meta Ads (Facebook & Instagram).
• Generate qualified leads through paid advertising campaigns and continuously improve CPL, conversion rates, and campaign ROI.
• Manage and update the company's website, including content, landing pages, banners, service/product information, and basic website optimization.
• Build and maintain Utech Solar's presence across Google Search, Google Business Profile, Maps, and other relevant digital platforms.
• Implement basic SEO strategies to improve website visibility and organic rankings.
• Conduct keyword research and identify opportunities for increasing organic and paid traffic.
• Create and manage digital campaigns for solar products, projects, services, offers, and brand awareness.
• Monitor website traffic, leads, conversions, and campaign performance using Google Analytics, Google Search Console, and advertising dashboards.
• Prepare regular digital marketing performance reports and provide insights for improvement.
• Coordinate with the sales team to ensure proper tracking and follow-up of digital leads.
• Manage social media presence and coordinate content requirements for Facebook, Instagram, LinkedIn, and other relevant platforms.
• Monitor competitors and identify new digital marketing opportunities and trends.
• Manage online reputation and ensure accurate and consistent company information across Google and other online platforms.

Required Skills

• Hands-on experience with Google Ads
• Hands-on experience with Meta Ads Manager
• Knowledge of SEO and Google Search Console
• Experience managing/updating websites
• Knowledge of Google Business Profile / Google Maps
• Understanding of lead generation and performance marketing
• Knowledge of Google Analytics
• Good understanding of social media marketing
• Ability to analyze campaign data and optimize performance
• Good communication and coordination skills
• Basic knowledge of Canva or other content/design tools will be an advantage

Preferred Industry Experience Candidates with experience in the following industries will be preferred:

• Solar / Renewable Energy
• Electrical / Power
• EPC / Infrastructure
• Construction
• Real Estate
• Engineering / Manufacturing

Solar Industry Experience Will Be a Strong Advantage. Candidate Profile

We are looking for someone who is hands-on, analytical, result-oriented, and capable of independently managing digital marketing activities rather than only coordinating with agencies.

The candidate should have a strong focus on lead generation, online visibility, brand presence, and measurable digital growth .

Key Performance Indicators (KPIs)

• Quality leads generated through digital channels
• Cost per lead (CPL)
• Google Ads & Meta Ads ROI/ROAS
• Website traffic and conversions
• Organic search visibility
• Google Business Profile growth and engagement
• Social media reach and engagement
• Overall digital presence and brand visibility