Digital Marketing Executive

About the role

THAMON is a growing international fashion and lifestyle brand creating vegan accessories made from real leaves. We are looking for a hands-on Digital Marketing Executive who can manage Meta Ads, analyse performance data and execute e-commerce marketing campaigns across multiple channels.

This is not primarily a content creation role. You will work with the content and design teams while taking responsibility for campaign performance, paid advertising, email marketing and e-commerce execution.

Key responsibilities

• Manage and optimise Meta Ads campaigns across key markets
• Set up campaigns, ad sets, audiences, creatives and tracking correctly in Meta Ads Manager
• Monitor performance regularly and make optimisation decisions based on data
• Analyse key metrics including ROAS, CPA, CTR, CPM, conversion rate and sales
• Identify underperforming campaigns, audiences or creatives and recommend clear actions
• Test and scale winning campaigns and creative approaches where appropriate
• Develop monthly campaign calendars based on business priorities, sales performance and customer behaviour
• Translate campaign objectives into clear channel plans across paid ads, email, website and marketplaces
• Coordinate campaign execution from setup through launch, optimisation and post-campaign analysis
• Create and schedule email marketing campaigns through Omnisend
• Update campaign-related content, promotions and collections on Shopify
• Monitor the marketing and e-commerce funnel from traffic through add-to-cart, checkout and purchase

About you

• 2–3 years of experience in Digital Marketing, Performance Marketing, E-commerce Marketing or a closely related role
• Hands-on experience with Meta Ads Manager
• Experience analysing and optimising paid advertising campaigns
• Experience with Shopify
• Experience with GA4
• Experience with email marketing platforms such as Omnisend or Klaviyo
• Good understanding of ROAS, CPA, CTR, CPM, conversion rate and e-commerce sales performance
• Strong analytical and problem-solving skills
• Able to interpret data and turn findings into clear actions
• Good written English

About us

THAMON is an international fashion and lifestyle brand creating vegan accessories made from real leaves, combining distinctive natural materials with modern, minimalist design.